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Tatler+
Lightweight, long-wearing, sweat-resistant—this luxurious liquid foundation is here for women who want to wear flawless, impeccable makeup with confidence all day long
The power of an exceptional makeup foundation is key to achieving a flawless base. Having an immaculate blank canvas before applying the rest of your makeup will instantly give you the confidence to complete the look that you want. But competition is stiff within the makeup foundation category. Available in the market today are everything from liquid foundations to cushion compacts that provide any type of finish desired.
There is, however, one beauty brand that consistently proves that it only strives to release the best products possible: Armani beauty. The well-loved luxury beauty brand continually proves that it is a leader in the face category with its extensive research, trusted by makeup artists and experts all over the world. A mainstay in the world of cinema and on the red carpet for years, it has proven to be a timeless and classic beauty brand.
Over the years, the brand has attracted a rather cult following for a variety of its releases—from the iconic Lip Maestro liquid lipsticks to the celebrity favourite Power Fabric foundation.
Celebrity makeup artists have long waxed lyrical about the foundation’s capabilities, especially its comfortable velvet-matte finish and how it lasts throughout the day (even during live performances), easily giving women everywhere that much-needed confidence boost.
Today, the brand reinforces its strength in creating long-lasting makeup bases with the all-new Power Fabric+ Foundation. The newly reformulated liquid foundation now offers an enhanced performance that includes high coverage and comfort all day long.
Fundamentally, this foundation is intended for the woman who believes in feeling confident and powerful while wearing makeup that complements her lifestyle.
Giorgio Armani international makeup artist Linda Castello puts it succinctly: “This is a great foundation for anyone who does not have access to their personal Photoshop but still feel they look perfect.”
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Standout Properties
What makes this foundation so special, you ask? It’s simple. First, it contains a high concentration of pure pigments that allows it to provide full coverage on top of a flawless finish. Available in 15 shades, its iconic liquid-to-powder technology also gives this lightweight liquid foundation an edge as it boasts a transformative texture that is not only transfer-resistant for up to 24 hours but it is also sweat- and heat-resistant. This was discovered through a consumer user test conducted on 103 women.
Among the biggest concerns when it comes to makeup foundations is the level of comfort offered to users. No one enjoys the feeling of thick, cakey makeup, especially in Singapore’s humid weather—and while wearing face masks. But the Power Fabric+ Foundation was created using a unique process of evenly weaving pure pigments with a translucent base to achieve the best colour effect with an optimised amount of pigment. Named the Micro-fil technology, as inspired by Armani’s textile know-how, this gives an extremely delicate and lightweight sensation on the skin and enhances the skin’s natural luminosity.
The new foundation formula is also further enhanced with SPF 20 PA++ protection, to guard the skin against UVA and UVB rays. And we love a good multi-tasker.
For women who want that extra bit of glamour, the Armani Glow routine is an excellent way to enhance their look.
In addition to the Power Fabric+ Foundation, complete the look with Armani beauty’s Lip Power, a highly pigmented satin lipstick formulated with nourishing ingredients; and spritz on the Si Passione Eclat de Parfum—the house’s bewitching and bold new women’s fragrance that features top notes of bright blackcurrant accord, bergamot and base notes of white musk and vanilla infusion.
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While the original Power Fabric foundation first reached our shores in 2018 when Armani beauty made its debut at Tangs Plaza, true blue makeup fans would have long discovered the hype behind the product.
Since its entrance into the Singapore market, the foundation has been a favourite due to its matte, lightweight and full coverage formula.
For years, everyone from celebrity makeup artists to everyday users have raved about the Power Fabric being their go-to foundation. And now, the enhanced Power Fabric+ will give them something new to talk about.
Sign up for a three-day trial kit here.
Available at Armani beauty Ion Orchard, Tangs at Tangs Plaza, Tangs.com and Isetan Scotts or on its e-store.
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Andrea Saadan is the Senior Digital Editor of Tatler Singapore. She oversees all digital content for the website and currently leads the Beauty and Lifestyle verticals. As a child, she had always enjoyed reading and writing but it was only after she joined her college newspaper, The Spectrum, in Buffalo, New York, that she considered a career in journalism. Her love for all things beauty started from the age of two—when she was caught playing with (and damaging) her mother’s YSL lipstick. On top of her day job, she is also an unpaid beauty consultant for friends and family. Besides make-up, her obsessions include the wizarding world of Harry Potter, podcasts, ice-cream, her walking pad and watching endless re-runs of The Office (US).
