Cover La Beauté Louis Vuitton, the first-ever makeup collection by the luxury French maison
La Beauté Louis Vuitton, the first-ever makeup collection by the luxury French maison
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Louis Vuitton makes its long-anticipated entry into beauty with La Beauté Louis Vuitton, a debut collection led by renowned makeup artist Dame Pat McGrath. The launch spans lipsticks, balms and eyeshadows—melding the maison’s heritage with McGrath’s artistry
Louis Vuitton has officially entered the world of colour cosmetics. The French maison unveiled La Beauté Louis Vuitton, its first-ever makeup collection, led by Dame Pat McGrath, the industry legend now appointed as creative director of cosmetics. The move marks one of the most significant expansions for the house in recent years, signalling that beauty will now sit alongside its fashion, accessories and fragrance pillars.
The debut campaign, shot by Steven Meisel and directed by Damien Krisl, stars Vuitton ambassador Hoyeon alongside models Ida Heiner, Chu Wong and Awar Odhiang. Set against surreal backdrops of crimson deserts and pastel lakes, the images place Vuitton’s debut firmly in the realm of beauty-as-fantasy, while spotlighting the bold pigments and polished finishes of the collection. Think bold lips, luminous eyes, and the statement-making glamour that McGrath has perfected throughout her career.
Above The collection debuts with lipsticks, balms, and eyeshadows
The collection debuts with lipsticks, balms, and eyeshadows
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Above LV Ombres eyeshadow palette
Above The refillable cases echo Louis Vuitton’s trunk-making heritage
LV Ombres eyeshadow palette
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The launch introduces 55 shades of LV Rouge lipsticks, 10 LV Baume lip balms and 8 LV Ombres eyeshadow palettes. Designed by industrial designer Konstantin Grcic, the refillable cases echo Vuitton’s trunk-making heritage—objects intended as much for display as for daily use.
Above The beauty products in this collection are objects of desire that echo the trunk-making, artistry, and cultural vision at the heart of Louis Vuitton
Above Each La Beauté Louis Vuitton product features a unique McGrath twist
The beauty products in this collection are objects of desire that echo the trunk-making, artistry, and cultural vision at the heart of Louis Vuitton
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Above Pat McGrath is the creative director for La Beauté Louis Vuitton
Pat McGrath is the creative director for La Beauté Louis Vuitton
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For Vuitton, the appointment of McGrath is a decisive move. Widely regarded as one of the most influential makeup artists working today, she brings the credibility and creative authority needed to make Vuitton’s beauty line more than a sideline.
The release follows the maison’s strategy of treating beauty as both luxury object and cultural statement. “More than just products, it is the expression of identity, artistry, and empowerment,” the house notes—a sentiment underscored by the dreamlike campaign and McGrath’s bold colour language.
La Beauté Louis Vuitton launches on louisvuitton.com August 25 and in-stores globally on August 29.
Andrea Saadan is the Senior Digital Editor of Tatler Singapore. She oversees all digital content for the website and currently leads the Beauty and Lifestyle verticals. As a child, she had always enjoyed reading and writing but it was only after she joined her college newspaper, The Spectrum, in Buffalo, New York, that she considered a career in journalism. Her love for all things beauty started from the age of two—when she was caught playing with (and damaging) her mother’s YSL lipstick. On top of her day job, she is also an unpaid beauty consultant for friends and family. Besides make-up, her obsessions include the wizarding world of Harry Potter, podcasts, ice-cream, her walking pad and watching endless re-runs of The Office (US).
