Cover L'Oréal Paris brand ambassadors Pia Wurtzbach Jauncey, Iza Calzado Wintle, Belle Rodolfo and Deng Garcia
L'Oréal Paris brand ambassadors Pia Wurtzbach Jauncey, Iza Calzado Wintle, Belle Rodolfo and Deng Garcia
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L’Oréal Paris tapped in brand ambassadors Pia Wurtzbach Jauncey, Iza Calzado Wintle, Belle Rodolfo, and Deng Garcia to help usher in a new era for the modern-day Filipina
L’Oréal Paris ushers in a new era for the modern Filipina with their #ImWorthIt campaign. Drawing on its iconic slogan, the brand seeks to transform preconceived standards of Filipino femininity through empowerment and resilience. Historically, the Filipina woman’s place in society was defined by her marital status, her proximity to whiteness, and her overall lack of agency.
Through the campaign, L’Oréal aims to shatter barriers for women and break stereotypes, allowing them to embrace their self-worth. “A modern Filipina today has the courage to show her true self and inspire other to fight for their dreams.”
The brand tapped in L’Oréal ambassadors Pia Wurtzbach Jauncey, Iza Calzado Wintle, Belle Rodolfo and Deng Garcia to share stories of how they rose above their insecurities and forged a path towards courage and self-recognition.
In case you missed it: Here’s how L’Oréal is championing a sustainable future for beauty
Above L'Oréal Paris brand ambassadors Pia Wurtzbach Jauncey, Iza Calzado Wintle, Belle Rodolfo and Deng Garcia
Above The event was held in the Puerta Real Gardens at Intramuros
L'Oréal Paris brand ambassadors Pia Wurtzbach Jauncey, Iza Calzado Wintle, Belle Rodolfo and Deng Garcia
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Beauty influencer Rodolfo and her partner Garcia shared the trials and tribulations of navigating Filipino society as queer women, while Calzado relayed L’Oréal’s mission to foster empowerment.
“Ultimately, our power must not rely on others. It emanates and should come from ourselves,” Calzado addresses the audience. “Tap into your inner power. This is the mightiest source. And remember this: a woman who believes in herself is unstoppable.”
Wurtzbach recounted her rise to fame and the barriers she broke to reach her full potential. In a rousing speech, she declared, “I’ve let myself be free from the shackles that society has put on me. I’m claiming control and power to achieve my own dreams, from career goals to family goals to the lasting impact my advocacies will leave behind.”
Related: “You are the queen of your own universe”—Pia Wurtzbach shares her journey in publishing her novel
Above L'Oréal Paris brand ambassador and Miss Universe 2015 Pia Wurtzbach Jauncey
L'Oréal Paris brand ambassador and Miss Universe 2015 Pia Wurtzbach Jauncey
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At a press conference following the programme, Wurtzbach revealed her plans to auction off her Miss Universe memorabilia to establish a youth centre in Metro Manila. The auction is slated to happen on December 1, World AIDS Day. It will be done in partnership with HIV clinic LoveYourself, a cause close to her heart. “We are putting all our efforts together to make this happen, so that is my big goal for next year.”
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About
Julianna has been interested in leading a literary life since she first read Frances Hodgson Burnett's A Little Princess at eight. Before working with Tatler, she was an archive intern at The Center for Fiction in Brooklyn, New York. She is a textbook Pisces who devotes most of her spare time to her crochet projects, watching classic films, and going through her never-ending pile of unread books. She studied creative writing, global literature and art history at Sarah Lawrence College, graduating with a Bachelor of Arts degree in 2022. Toni Morrison, Nora Ephron, Clarice Lispector and Jia Tolentino are among her all-time favourite writers.
Work
Julianna writes about fashion, beauty, sustainability, and the arts. She is always keen on conducting interviews with talented women who are changing the game in their respective fields.
For event invites and story leads, hit her up at julianna.cabili@tatlerasia.com
