Cover Lee Minho, the celebrity ambassador for Ultherapy Prime, at the launch event in Seoul
Lee Minho, the celebrity ambassador for Ultherapy Prime, at the launch event in Seoul
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Merz Aesthetics introduced its revolutionary Ultherapy Prime system at an exclusive event in Seoul with new celebrity ambassadors Jun Jihyun and Lee Minho
In a landmark event in Seoul, Merz Aesthetics made three exciting announcements. The first: the return of Lee Minho as an Ultherapy Prime ambassador, marking his third year as the official face of the brand.
The second: the addition of Jun Jihyun as an Ultherapy Prime ambassador also, joining Lee Minho in fronting the new ‘See My Skin, Lift My Way: Love My Prime’ campaign, an initiative designed to champion authenticity and empower confidence at every stage of life.
Read also: The art of accentuation: Inside Ultherapy Prime’s revolution in aesthetic treatments
And of course, the official unveiling of the next-generation Ultherapy Prime system, signaling a major shift towards hyper-personalised, non-invasive skin treatments. The glamorous launch event in South Korea celebrated the convergence of cutting-edge technology and a profound shift in consumer expectations within the aesthetics industry. Jun Jihyun and Lee Minho will be the faces of a campaign that seeks to redefine the concept of being in one’s ‘prime’. Rather than representing a fleeting moment, the campaign promotes the idea of a continuous journey of personal evolution, empowering individuals to celebrate their unique beauty with confidence.
Above Jun Jihyun joins Lee Minho as a celebrity ambassador for Ultherapy Prime
Above Lee Minho returns as a celebrity ambassador for Ultherapy Prime
Jun Jihyun joins Lee Minho as a celebrity ambassador for Ultherapy Prime
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“With our regional ambassadors, Jun Jihyun and Lee Minho, the 'See My Skin, Lift My Way: Love My Prime' campaign brings to life our mission to empower confidence from within and champion the beauty of authenticity,” announced Sylvia Lee, Senior Vice President, Regional Marketing, Asia-Pacific and Regional Commercial, China.
A new era driven by consumer demand
The introduction of Ultherapy Primare is a direct response to a groundswell of demand for tailored aesthetic solutions. Merz Aesthetics presented compelling new research that confirms personalization is no longer a niche preference but a driving force in the industry. A comprehensive survey conducted across the Asia-Pacific region, which polled over 1,500 consumers, revealed that an overwhelming 94 per cent now view personalisation as a key priority in skin lifting and tightening treatments. This sentiment is even more pronounced among those new to aesthetic procedures; a full 100 per cent of first-time consumers identified treatment personalisation as a critical factor in their decision-making process.
Lawrence Siow, President of Merz Aesthetics, Asia-Pacific, commented on the findings, stating, “This research validates what we've long known—personalisation is the future of aesthetics. Consumers today don't just want results, they want results that reflect their own unique needs. With Ultherapy PRIME, we are excited to set a new standard in hyper-personalised aesthetics, helping empower confidence from within.”
Jun Jihyun, Ultherapy Prime celebrity ambassador
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Ultherapy Prime: The pinnacle of personalised lifting
Building on the legacy of Ultherapy of premium non-surgical lifting, Ultherapy Prime elevates the treatment to an unprecedented level of customisation. It is the only non-invasive medical aesthetics treatment cleared by the U.S. FDA that features real-time ultrasound imaging.
This cutting-edge visualisation technology allows healthcare professionals to see the distinct layers of a patient's skin and tissue during the procedure. This enables them to develop a hyper-personalised treatment plan and deliver micro-focused ultrasound energy with precision to the depths where it will be most effective for stimulating collagen and elastin production. The result is a truly individualised, effective, and long-lasting lift, achieved in a single session with zero downtime.
Guests were treated to an immersive journey through the Ultherapy Prime event space
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“Our research underscores the critical role that tailored treatments play in both patient satisfaction and clinical outcomes,” said Dr. Owen Sunga, Senior Vice President, Regional Scientific and Clinical Services for Merz Aesthetics. “Ultherapy Prime equips our healthcare professionals with real-time visualisation technology that goes beyond other non-invasive skin lifting treatments to meet these evolving patient expectations for proven, hyper-personal, and long-lasting results.”
“As an aesthetic practitioner, I see firsthand how treatment personalisation enhances patient satisfaction and ensures the best possible results,” noted Stephen Claudio. “Patients today seek treatments tailored to their specific skin needs, and Ultherapy Prime’s real-time visualisation technology allows us to deliver precise and effective lifting outcomes with confidence.”
With the launch of Ultherapy PRIME and the star power of Jun Jihyun and Lee Minho, Merz Aesthetics is not merely introducing a new device. It is championing a movement that places the individual at the very centre of the aesthetic experience, ensuring that every treatment is as unique as the person receiving it and affirming that confidence and authenticity are the true measures of beauty.
Credits
Photography: Courtesy of Merz Aesthetics/Vanguard Aesthetics
Emma Chong is the Managing Editor of Tatler Malaysia, overseeing the editorial direction and vision for the print, digital and social media arms of the title. She has over 15 years experience in fashion and lifestyle publishing, and has led print and digital editorial teams at ELLE Malaysia, Time Out Kuala Lumpur, The Luxe Nomad and more.
Outside of work, Emma spends her time wrangling children (only her own) and boosting the Malaysian economy through her support of local fashion and homeware brands.
