Cover Merz Aesthetics has played a pivotal role in enabling healthcare professionals to provide hyper-personalised treatment plans that are tailored to each individual needs instead of pandering to societal standards of beauty
Merz Aesthetics has played a pivotal role in enabling healthcare professionals to provide hyper-personalised treatment plans that are tailored to each individual needs instead of pandering to societal standards of beauty
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Tatler+
Lawrence Siow, Asia Pacific president at Merz Aesthetics, highlights the latest trends and innovations in the cutting edge field of medical aesthetics
Once considered niche or a “beauty secret”, non-invasive or minimally invasive medical aesthetics treatments have now become mainstream, with men and women across a wide range of age groups seeking out such procedures. This is largely due to the global demand for such treatments as more people embrace the convenience and results that these procedures provide.
As an increasing number of happy individuals can attest to, non-invasive “tweakments” are increasingly seen as a way to refresh one’s appearance as part of a self-care regimen. These include energy-based devices to lift and tighten sagging skin, botulinum toxin injections to reduce the appearance of fine lines, and dermal fillers to address volume loss and smooth out facial wrinkles and folds.
Merz Aesthetics' state-of-the-art product portfolio ranges from Xeomin (incobotulinumtoxinA), a uniquely purified neurotoxin that is free from unnecessary proteins; to the popular Ultherapy, the only FDA-cleared ultrasound energy-based skin lifting and tightening device with real-time visualization; to Radiesse, a calcium hydroxylapatite (CaHA)-based filler, and Belotero, a range of hyaluronic acid-based fillers with good skin integration.
Lawrence Siow, Asia Pacific president of Merz Aesthetics, says, “Rather than ‘augmenting’, we believe it’s important to enhance patients’ unique features, allowing them to achieve natural looking results.”
Patients are on the lookout for safe and natural looking results with minimal to no downtime, he elaborates. “In addition to that, they are also looking into ways of improving overall skin quality such as skin firmness, skin surface evenness, skin glow and skin tone evenness,” says Siow.
Across Asia Pacific, there is also a trend of younger patients seeking aesthetic treatments in order to keep their appearance fresh and radiant. This includes a growing number of male patients, as mindsets are rapidly changing that medical aesthetics is not restricted to females only.
Above Rather than ‘augmenting,’ Merz Aesthetics believe it’s important to enhance patients’ unique features, allowing them to achieve natural looking results
Rather than ‘augmenting,’ Merz Aesthetics believe it’s important to enhance patients’ unique features, allowing them to achieve natural looking results
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Currently the largest business in the world solely dedicated to medical aesthetics, Merz Aesthetics has played a pivotal role in enabling healthcare professionals to provide hyper-personalised treatment plans that are tailored to each individual needs instead of pandering to societal standards of beauty.
Founded more than 110 years ago in 1908 in Frankfurt, Germany by Friedrich Merz, the company continues to be owned by the fourth-generation of the Merz family. In 2020, Merz reorganised to focus solely on serving the unique needs of medical aesthetics customers.
“Throughout our history, we have applied the principles of innovation, commitment and trust to all our interactions with healthcare professionals to create lasting partnerships,” says Siow.
“Our award-winning portfolio of products enable healthcare professionals to fuel confidence in people by providing personalised treatments that enhance their unique features and empower them to become the best versions of themselves.”
He shares his insights into how Merz Aesthetics continues to remain at the forefront of medical aesthetics technology in this competitive field.
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Above Lawrence Siow, Asia Pacific president of Merz Aesthetics
Lawrence Siow, Asia Pacific president of Merz Aesthetics
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Can you give us an introduction to Merz Aesthetics’ evolution and role in the beauty industry, and how your award-winning portfolio of products are enabling aesthetics professionals to provide quality services?
Merz has been a successful specialty healthcare company for more than 110 years. Founded in 1908 in Frankfurt, Germany by Friedrich Merz, we are proud to still be owned by the fourth-generation of the Merz family. As a company with a long history, Merz has held different focus areas over the years. From dental products to Alzheimer disease breakthroughs, we have successfully reinvented ourselves more than once since our founding, but medical aesthetics remained in our core.
In 2020, Merz reorganized into three distinct customer-focused businesses. In this new structure, all functions and aspects of global Merz Aesthetics business became solely focused on serving the unique needs of medical aesthetics customers. Merz Aesthetics is now the largest business solely dedicated to medical aesthetics.
Not all medical aesthetics businesses are built the same and what makes Merz Aesthetics stand out is our ability to be fast and agile in responding to the needs of our customers as an independently run business. Throughout our history, we have applied the principles of innovation, commitment, and trust to all our interactions with healthcare professionals to create lasting partnerships.
Our award-winning portfolio of products enable healthcare professionals to fuel confidence in people by providing personalised treatments that enhance their unique features and empower them to become the best versions of themselves.
Healthcare professionals have reported an unparalleled demand for ‘tweakments’ over the last few years. How would you describe the importance of ‘refreshing’ vs ‘augmenting’, and how does Merz Aesthetics’ suite of products achieve this?
The medical aesthetics industry was previously stereotyped as catering predominantly to the needs of the wealthy and vain. However, it is now being seen more broadly as part of individual’s self-care, a way to ‘refresh’ your look. Rather than ‘augmenting,’ we believe it’s important to ‘enhance’ patients’ unique features, allowing them to achieve natural looking results.
Merz Aesthetics portfolio of products enable healthcare professionals to provide hyper-personalised treatment plans that are tailored to each patient’s needs and not determined by societal standards of beauty.
Can you share more about the trends, consumer patterns and market growth you’ve seen over the last 5 years?
The market for non-invasive or minimally invasive medical aesthetic treatments has grown globally as more people embrace the convenience and the results that these procedures provide
Nowadays patients are looking for safe and natural results with minimal to no down time. In addition to that, they are also looking into ways of improving overall skin quality such as skin firmness, skin surface evenness, skin glow and skin tone evenness. In terms of the demographics, across Asia Pacific, we have consistently seen a trend of younger adult consumers seeking aesthetic treatments. We are also seeing a growing trend of male patients entering the sector, with changing mindset that medical aesthetics is not restricted to females only.
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Above Merz Aesthetics is now the largest business solely dedicated to medical aesthetics
Merz Aesthetics is now the largest business solely dedicated to medical aesthetics
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How important is it to find the right doctor when it comes to one’s aesthetic needs? Especially when it comes to the need for customisation, where Merz Aesthetics’ products can be used in a synergistic and complementary fashion to address different concerns.
As it is with any other practice, it is very important for people to find the right doctor when it comes to one’s aesthetic needs, so that safe and optimal results can be achieved for patients to feel happy and confident thereafter. The healthcare professionals we are partnering prioritise listening to their patients, understanding their needs, and building a relationship based on trust.
We support our healthcare professional customers on an ongoing basis by providing product information, latest clinical data associated to each product and trainings to constantly enhance their skills. They know best which type of products will meet the individual needs of their patients and are skilled in advising their patients appropriately.
What are the risks one should be aware of when it comes to fillers?
The specifics may vary based on the individual and the treatment option, but I would advise readers to talk to their doctor to discuss about any potential side effects or post-treatment reactions.
In addition, I would also advise to be wary of counterfeit or fake filler products out there as there’s been some rising concerns around them.
What are some of the most common misconceptions around facial fillers?
The most common misconception around facial fillers is that the outcomes might look ‘fake’ or ‘not natural’. The truth is, when the right treatment is administered properly by a skilled healthcare professional, facial fillers can bring safe and natural looking results.
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