Cover Korean haircare goes beyond shine, these brands focus on scalp health, repair and long-lasting strength (Image: Anillo)
Korean haircare goes beyond shine, these brands focus on scalp health, repair and long-lasting strength (Image: Anillo)
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From formulas rooted in traditional medicine to modern, scalp-first innovations, these Korean haircare brands are delivering repair, shine and long-term results from root to tip
K-beauty has long dominated the global skincare conversation—but now, Korean haircare is having its moment. Rooted in the same philosophy, these brands treat the scalp as an extension of the skin, prioritising long-term health over quick fixes. Think lightweight, ingredient-led formulas infused with botanicals like ginseng and green tea, paired with actives such as peptides and hyaluronic acid.
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The goal? Not just clean hair, but “glass hair”—ultra-smooth, glossy and healthy from root to tip. From heritage labels inspired by traditional medicine to newer, design-forward brands, here are some of the Korean haircare names leading the charge.
Aromatica
For those leaning towards clean beauty, Aromatica offers plant-based, eco-conscious formulations that don’t compromise on efficacy. Its rosemary-infused scalp treatments and tonics are especially popular, designed to stimulate the scalp while maintaining balance, making it ideal for anyone dealing with oiliness or irritation.
Daeng Gi Meo Ri
A staple in Korea since 1998, Daeng Gi Meo Ri blends modern formulations with traditional herbal medicine, drawing inspiration from the centuries-old Dongui Bogam. The haircare brand is a go-to for those dealing with sensitivity or hair thinning, as its products often feature ingredients like ginseng and herbal extracts to soothe the scalp and encourage healthier growth.
Anillo
A newer, under-the-radar brand, Anillo stands out for its sensorial approach to haircare. Known for its elevated fragrances and sleek packaging, it turns everyday routines into something more indulgent. Its formulas are designed to nourish while leaving a subtle, lasting scent, appealing to those who see haircare as both function and ritual.
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Lador
A salon-favourite that has gained a global following, Lador is synonymous with intensive repair. Best known for its protein treatments and bond-repair formulas, the brand targets damaged, over-processed hair with highly concentrated solutions that restore strength, elasticity, and shine. Beyond its treatment-focused range, Lador is also known for its perfumed hair oils—lightweight finishing products designed to smooth frizz, add gloss without heaviness and leave behind a subtle, long-lasting scent.
UNOVE
If “glass hair” had a poster brand, UNOVE would be it. Widely loved in Korea, the brand centres on protein-rich treatments designed to repair damage and strengthen hair—particularly for those who heat-style or colour frequently. Its salon-grade formulas have earned it a loyal following among stylists and beauty insiders.
Dr. Groot
A science-led haircare brand with a strong dermatological focus, Dr. Groot is best known for its scalp-first approach. Its formulas incorporate ingredients like biotin, caffeine and prebiotics to improve scalp health and reduce breakage, reflecting the broader Korean belief that healthy hair begins at the root.
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As Senior Lifestyle Writer, Aina writes across the lifestyle vertical, covering wellness, travel, arts and entertainment. Based in Kuala Lumpur, she previously worked at CLEO Malaysia, where she headed the lifestyle, culture and entertainment sections.
