Cover The Amouage pop-up at Paragon’s O-Lobby invited guests to discover the latest addition to the Secret Garden collection, Love Hibiscus
The Amouage pop-up at Paragon’s O-Lobby invited guests to discover the latest addition to the Secret Garden collection, Love Hibiscus
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Dressed in shades of red, guests gathered at the Amouage pop-up at Paragon’s O-Lobby to discover the latest addition to the Secret Garden collection—and found it rather hard to put down
Amouage has never been a perfume house that plays it safe. Since its founding in Oman in the 1980s, it has built its reputation on fragrances of genuine complexity—rich, layered compositions that take their time to unfold. The Secret Garden collection, launched in 2016 and reimagined in 2024, sits slightly apart from the rest of the range: more intimate, each fragrance pairing a floral note with a gourmand twist to produce something neither category could achieve alone. For its latest addition, Love Hibiscus, chief creative officer Renaud Salmon looked no further than the landscape outside his front door.
Read more: Amouage launches Love Hibiscus—a new gourmand floral addition to the Secret Garden collection
Above Amouage presents its latest addition, Love Hibiscus
Amouage presents its latest addition, Love Hibiscus
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Hibiscus grows everywhere in Oman—vivid, papery-petalled, and so commonplace it is easy to overlook. The flower's scent is not what you might expect from something so visually bold: it is tart, faintly earthy, and berry-like, with a softness that only reveals itself slowly. The gourmand counterpoint Salmon chose is just as specific—palmiers, the caramelised, flaky French pastry his mother used to bake. Sweet and buttery where the hibiscus is sharp and herbal. Perfumer Jérome Epinette, working with Amouage for the first time, keeps both elements intact rather than smoothing them into something easier, with passion fruit sitting between them and frankincense, sandalwood, cypriol and vanilla doing the work of grounding the whole thing.
Above Tatler Singapore hosted two intimate sessions at the Amouage pop-up at Paragon’s O-Lobby
Above Eileen Ko, brand trainer at Escentials Singapore
Tatler Singapore hosted two intimate sessions at the Amouage pop-up at Paragon’s O-Lobby
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On July 21, Tatler Singapore hosted two intimate sessions at the Amouage pop-up at Paragon’s O-Lobby to bring guests into that world directly. With opening remarks from Tatler Singapore’s senior digital and branded content editor Andrea Saadan and a welcome from Eileen Ko, brand trainer at Escentials Singapore, each session saw guests moving through a masterclass on the Secret Garden collection before exploring the pop-up space at their own pace—spraying, testing, comparing—accompanied by drinks, including a hibiscus mocktail that made the evening feel pleasantly cohesive.
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The dress code was shades of red, which turned out to be an inspired touch. The Love Hibiscus bottle, hibiscus red with a ceramic finish that has a slight texture to it, looked entirely at home in that company.
Guests were invited to experience the scent on their own terms, to sit with it, to let the tart hibiscus and buttery palmier accord settle into something personal. It is, on paper, a unique combination. On skin—and, as it turns out, in a room—it is surprisingly compelling.
Wendy Long
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