Amouage launches Love Hibiscus—a new gourmand floral addition to the Secret Garden collection

Amouage has never been a perfume house that plays it safe. Since its founding in Oman in the 1980s, it has built its reputation on fragrances of genuine complexity—rich, layered compositions that take their time to unfold and rarely explain themselves upfront. The Secret Garden Collection, launched in 2016 and reimagined in 2024, sits slightly apart from the rest of the range. Where the mainline Amouage perfumes tend toward grandeur, the Secret Garden is more intimate—a series of portraits of contemporary femininity, each one pairing a floral note with a gourmand twist to produce something neither category could achieve alone.

So far the collection has explored lilac with cocoa bean, cherry blossom with amaretto, tuberose with chantilly cream. For its latest addition, Love Hibiscus, chief creative officer Renaud Salmon looked no further than the landscape outside his front door.

Hibiscus grows everywhere in Oman—vivid, papery-petalled, and so commonplace that it is easy to overlook. Salmon stopped overlooking it. The flower’s scent is not what you might expect from something so visually bold: it is tart, faintly earthy, and berry-like, with a softness that only reveals itself slowly. The gourmand counterpoint he chose to pair it with is just as specific — palmiers, the caramelised, flaky French pastry his mother used to bake. Sweet and buttery where the hibiscus is sharp and herbal. The contrast is deliberate.