In an interview with this young beauty-preneur, she talks about her beauty routine, skincare must-haves, and her new venture on all things bright and beautiful
How is The Collective different from other online beauty platforms?
The Collective aims to not only be a helping hand in curating an efficacious routine, but to provide comfort in the experience as well. We set ourselves apart with our curation process. It is rigorous and data-oriented. We start with identifying the need, then research into brands that meet that criterion. For many of the brands, we work directly with the founders to give us in-depth insight into the results they had with their products, and their brand DNA. We then create our assortment by looking at their line of products, the formulation and the individual ingredients; it’s important that they are effective, meet their claims and, most importantly, are safe for our customers to use. Once we have selected the products, we then apply for Philippine FDA certification. This is a process we take seriously that some other platforms do not comply with. All products sold on The Collective have FDA approval in multiple countries ensuring quality and safety.
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What was your inspiration behind it and why the need?
Many of the existing platforms target a specific type of woman. Michael [Hearn, co-founder of The Collective] and I noticed that there was a gap in the market and felt inspired to conceptualise and build a beauty website that demonstrates true representation: whether it be with your skin type, concerns, gender or sexuality. We believe this type of thinking is the most natural progression towards creating a healthier society that aims to look at beauty as an emotion not exclusive to one type of person.
What is beauty for you?
Beauty is the confidence you have in yourself.
Can you give tips on curating a skincare regimen?
The building blocks to a good skin care regimen are—cleanser, toner, serum, moisturiser and sunscreen. The first things to think about when curating your routine are: what skin type do you have, what are the goals you want to achieve. This will inform you of the type of ingredients to look for in the products and if they pinpoint what you want to achieve.
We know this can be a little daunting, particularly when new to skincare or perhaps never have felt comfortable talking about it. So, we developed a Skincare Quiz on The Collective website that creates a routine tailored to you.
