Dior Beauty turns its address at 30 avenue Montaigne into a gingerbread atelier, with an advent calendar of 24 products, a collectable Médaillon balm and a double-ended lipstick that turns to glitter
This holiday season, 30 avenue Montaigne, the legendary address of the House of Dior, becomes a magical gingerbread house. Music swirls from behind its doors and beneath a sprinkle of sparkling sugar, artisans flit from one atelier to the next, singing and dancing joyfully as they prepare a myriad of iconic gifts. Dior refers to this scene as “The Sweet Atelier of Dreams”, and it sets the tone for a holiday collection of icons and gifts made to look like irresistible confectionery.
The 30 Montaigne advent calendar reimagines the house’s historic home in the form of the Dior star, with details of the façade brought to life. A gingerbread Médaillon dusted with sparkling sugar adorns the front, while its doors reveal a miniature tableau showcasing a couture gown. Tucked inside its drawers are 24 of the house’s products, from fragrances and skincare to makeup and lifestyle items, with a new surprise to discover each day in the lead-up to Christmas. Long after the festivities have drawn to a close, the calendar can be repurposed into a jewellery box for year-round use.
In case you missed it: Dior launches two new matte lipsticks built for all-day wear

Above The 30 Montaigne advent calendar reimagines Dior’s legendary address in the form of the Dior star
Lips glazed with shine
Among the season’s highlights is Dior Médaillon, a limited-edition glitter finish lip balm designed as a makeup accessory. A true collector’s item, the case takes the form of the Médaillon, the oval symbol inspired by the 18th-century Rococo-style Dior salons, with sculpted details, an intricate Fontanges bow and the Dior name engraved at its centre. The balm inside, 001 Crystal Pink, is an ultra-glittery shade that glimmers in bluish pink and is infused with floral care to provide up to 24 hours of hydration and comfort.
The same festive spirit runs through Rouge Dior Sequin Liquid Duo, part of the Cinnamon Glaze makeup collection created by Peter Philips, creative and image director for Dior Makeup. Inspired by sweet treats, it comprises ten new gourmand shades, including 729 Biscuit, a delectable nude rosewood; 962 Candy Cane, a vibrant raspberry red; and 966 Red Velvet, an intense purplish red. At one end, the liquid lipstick holds a highly pigmented, no-transfer shade, which transforms into an ultra-glitter finish when the lips are pressed together. The opposite end holds a universal gloss to layer over the colour for enhanced shine. Philips describes the effect as “a spectacular sparkling finish” that reveals itself with a simple press of the lips.
Beyond 30 avenue Montaigne, the festivities continue at Dior boutiques worldwide, where gingerbread-inspired Christmas trees illuminate podiums and window displays as ambassadors Anya Taylor-Joy and Deva Cassel bring the holiday campaign to life. All of it points to the same promise: a Christmas where dancing, music and sweet treats come together for a moment of intense happiness.

Above Dior Beauty celebrates the holiday season with the new Cinnamon Glaze collection by Peter Philips
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