Tatler+
Through Clé de Peau Beauté’s ongoing partnership with Unicef, girls have been given the key to unlock their potential in science, technology, engineering and math
With the pandemic highlighting the importance of science and technology in solving many of the world’s problems, there has been an increased focus on STEM (science, technology, engineering and math) education. However, while the number of women in these traditionally male-dominated fields is growing, and their achievements often celebrated and lauded, cultural and societal factors still exist to discourage girls and women to aspire for careers in STEM.
Wanting to arm the next generation of girls in STEM education and empowering them with the tools the need to succeed, luxury beauty brand Clé de Peau Beauté has partnered with Unicef, now for a third year, with the aim to improve their access and remove barriers that they may face. With every product sold of its best-selling The Serum, Clé de Peau Beauté donates a portion of its global sales to support Unicef’s work in Bangladesh, Kyrgyzstan and Niger, among other regions. This initiative will run in stores throughout June and online from June until December 2022.
See also: Clé de Peau Beauté Reiterates Its UNICEF Partnership To Champion STEM Education For Girls
Their efforts have been put to good use. Last year’s sales of The Serum had pushed forward initiatives to support girls in those three countries. In Bangladesh, Unicef has implemented an Alternative Learning Program for vulnerable out-of-school adolescent girls, linking them to apprenticeships and job training; so far, 1,100 girls have enrolled. And by working with the government of Bangladesh, Unicef hopes to strengthen gender equity in the education system by providing technical support to develop a skill-based curriculum, alleviating gender-related barriers to education and reducing gender-based violence.
In Kyrgyzstan, women face high unemployment rates while the horrid practice of child marriages still prevail. Through Unicef’s STEM4Girls programme, girls are empowered to pursue a career in STEM— so far, 155 girls have entered university to study STEM. Plus, 621 girls have been trained to be role models and peer educators for younger girls in their communities, successfully reaching over 16,000 peers.
