The global luxury skincare and make-up brand kicks off their second annual initiative to improve access to STEM education for girls
Clé de Peau Beauté will be making a donation to UNICEF to support the education of girls around the world with every purchase of their iconic product, Le Sérum.
“At Clé de Peau Beauté, we believe the key to a better world lies in unlocking the power of girls through STEM (Science, Technology, Engineering and Mathematics) education, a task that no individual or brand can achieve alone. We are honoured to know that through UNICEF, these contributions are channeled to make the most necessary and meaningful impact," says chief brand officer Yukari Suzuki.
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The pandemic has reinforced the global importance of the STEM industry and further highlighted how girls, especially those living in developing countries, are disproportionately excluded from critical education and skills-building opportunities, especially in the STEM field. This becomes particularly significant when over 90 per cent of jobs worldwide have a digital component and without increased digital adoption and use, adolescent girls will have fewer employment opportunities and face additional barriers to be competitive in 21st century jobs.
The funds raised in 2020 by Clé de Peau Beauté in support of UNICEF have resulted in tangible results that changed the lives of many young girls. For example, UNICEF implemented an alternative learning program in Bangladesh for 100 vulnerable young girls, linking them to skills development and employment opportunities. In Niger, the partnership has supported 120 adolescent girls to receive skills-based training and literacy classes and started engaging 200 girls in a peer mentoring program.