Cover Clé de Peau Beauté believes that the #KeyToABetterWorld lies in unlocking the power of girls through education, employment, and empowerment

The global luxury skincare and make-up brand kicks off their second annual initiative to improve access to STEM education for girls

Clé de Peau Beauté will be making a donation to UNICEF to support the education of girls around the world with every purchase of their iconic product, Le Sérum.

“At Clé de Peau Beauté, we believe the key to a better world lies in unlocking the power of girls through STEM (Science, Technology, Engineering and Mathematics) education, a task that no individual or brand can achieve alone. We are honoured to know that through UNICEF, these contributions are channeled to make the most necessary and meaningful impact," says chief brand officer Yukari Suzuki. 

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The pandemic has reinforced the global importance of the STEM industry and further highlighted how girls, especially those living in developing countries, are disproportionately excluded from critical education and skills-building opportunities, especially in the STEM field. This becomes particularly significant when over 90 per cent of jobs worldwide have a digital component and without increased digital adoption and use, adolescent girls will have fewer employment opportunities and face additional barriers to be competitive in 21st century jobs.

The funds raised in 2020 by Clé de Peau Beauté in support of UNICEF have resulted in tangible results that changed the lives of many young girls. For example, UNICEF implemented an alternative learning program in Bangladesh for 100 vulnerable young girls, linking them to skills development and employment opportunities. In Niger, the partnership has supported 120 adolescent girls to receive skills-based training and literacy classes and started engaging 200 girls in a peer mentoring program.

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This year, Clé de Peau Beauté's second fundraising initiative will run online until Dec 31. The funds will continue to support UNICEF's work to improve education and employability for girls globally. This will include the running of STEM4Girls programmes as well as pushing for long-term policy changes, such as building a national curriculum framework that integrates values of gender equality in partnership with the government of Bangladesh.

“Every girl deserves to grow up in a world of opportunity and to live a fulfilled life. But millions of girls around the world are denied that opportunity – without access to school or to resources – denied the chance to participate equally in society," says Carla Haddad Mardini, director of private fundraising and partnerships at UNICEF.

"With support from our partnership with Clé de Peau Beauté, UNICEF is investing in skills-building initiatives in STEM, digital technologies and social entrepreneurship. The world’s 600 million adolescent girls can become the largest generation of female leaders the world has ever seen."

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