Chinese New Year 2025: The latest beauty releases to shop for a glamorous Year of the Snake

As Lancôme marks its 90th anniversary this year, the brand is embracing the spirit of prosperity and optimism of the festive season with its latest New Year campaign, featuring its iconic rose as a symbol of renewal as it blooms through a frozen winter landscape, heralding a vibrant new chapter in its legacy. The Paris Rose—a breathtaking interpretation of Lancôme’s hallmark rose, created in collaboration renowned artist Cai Guo-Qiang and his AI model, cAI, in his signature gunpowder technique—adorns limited-edition Chinese New Year 2025 gift boxes, housing some of the brand’s cult-favourite products like the Génifique Ultimate Serum and Absolue Soft Cream. The celebration extends to the L'Absolu Rouge Drama Matte collection, now available in eight new shades inspired by happiness and passion.

See also: Chinese New Year 2025: Where symbolism and fashion meet

This festive season, Bobbi Brown invites beauty enthusiasts to step into the new year as radiant as the glow of lantern-lit skies with its limited-edition Light the Night collection. The collection features everything you need to shine as bright as the celebrations themselves, from the Lunar Lights Eye Shadow Quad, with four stunning shades to illuminate your eyes, to the Luxe Matte Liquid Lipstick, which delivers hydration and long-lasting wear with a soft, comfortable finish. The Soothing Cleansing Oil gently removes makeup and impurities, whilst the cult-favourite Vitamin Enriched Face Base preps and nourishes your skin, giving you a flawless canvas for your festive look.

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Guerlain has once again given its most iconic beauty gems a festive makeover in celebration of the Year of the Snake, drawing inspiration from the serpent's captivating allure and the fiery charm of red. The star of the collection is none other than the Rouge G lipstick in N°669 Mystic Red, a bold new shade featuring a marbled combination of two contrasting reds, housed in a collector’s jewel case adorned with red and gold fabric woven in a variation of patterns emulating the hypnotic texture of snake scales.

Accompanying this limited-edition Rouge G lipstick is the Parure Gold Cushion Foundation, also dressed in red fabric with golden embroidery. Available in shade 00N, its formula is infused with 24-karat gold for a luminous matte finish that provides flawless coverage all day long.

Paula’s Choice is ushering in the Year of the Snake with two new high-performance skincare launches to elevate your beauty routine: the Pro-Collagen Peptide Plumping Moisturiser and Pro-Collagen Peptide Gloss Balm. Infused with peptides, these products help boost collagen and elastin production, improving skin elasticity and reducing fine lines. The Plumping Moisturizer hydrates and strengthens the skin with a potent 3X Pro-Collagen Peptide Complex, whilst the Gloss Balm adds moisture and a dewy finish to lips. Both deliver long-lasting hydration, improve skin texture, and address signs of aging, helping to restore a youthful glow and healthier, more radiant skin throughout the year.

Huda Beauty is joining the Lunar New Year parade of must-have releases with the all-new Ube Collection, offering a trio of glam essentials in vibrant lilac shades inspired by founder Huda Kattan's love affair with purple yam. The collection includes the limited-edition Easy Bake Loose Baking & Setting Powder in Ube Birthday Cake, which brightens, blurs, and locks in your glam with a soft rosy finish, the ultra-creamy Blush Filter in Ube Cream for a buildable, glowing flush, and the nourishing Faux Filler Lip Gloss in Uuu-Baby for a fuller, ultra-glossy pout.

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