The camellia, Gabrielle Chanel’s emblematic flower, has been at the heart of the French luxury brand since its conception—constantly reimagined and reinterpreted over the years in haute couture, high horology, jewellery and beauty. This month, Chanel introduces its latest iteration of the camellia with N°1 de Chanel, a brand new beauty line of skincare, make-up and fragrance mist.
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The hero ingredient of N°1 de Chanel is the red camellia flower extract, from 'The Czar' variety of Camellia Japonica. Over a decade, Chanel has collaborated with the Department of Biotechnology and Ageing at the University of Natural Resource and Life Sciences in Vienna to discover the age-reversing power of the flower.
Replicating the different stages of a skin cell's life cycle, the expert researchers tested efficacy of this potent concentrate on reducing the impact of internal and external aggressors, such as stress and pollution, with exceptional results. The final formula contains 76% of camellia derivatives.
The brand also established a camellia field and research laboratory in Gaujacq, France, dedicating itself to innovating agroecological cultivation and extraction technology with a mission to ensure the highest concentration of beneficial plant molecules from the petals, seeds and yeast for this revolutionary new beauty line.
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