Cover (Photo: Instagram/@flowerknows_global)
(Photo: Instagram/@flowerknows_global)
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Whether you're looking to add some new holy grails to your beauty stash or a curious newcomer wondering what all the fuss is about, these cult-favourite C-Beauty brands are about to become your next big obsession
In case you've somehow missed all the buzz, C-Beauty is having a moment—and trust us, this is a bandwagon you’ll want to hop on. What once was a relatively under-the-radar niche is now a global phenomenon that's impossible to ignore. Chinese beauty brands have stepped out of the shadows of their K-Beauty and J-Beauty cousins to claim their rightful place in the international beauty spotlight, bringing with them a delicious fusion of where-have-you-been-all-my-life formulas and game-changing innovations, all dressed up in packaging so gorgeous, they deserve their own vanity shrine—yet still easy on your wallet.
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If you haven’t jumped on the C-Beauty train yet, it’s time to buckle up, buttercup. Let’s get you acquainted with some of the top C-Beauty powerhouses that are taking the beauty world by storm.
Girlcult
Girlcult distinguishes itself through its avant-garde approach to makeup, drawing inspiration from art, culture, and storytelling. The brand's products often feature bold colours and unique themes, offering highly pigmented and long-lasting formulations designed to make a statement.
Must-try product: Eyeshadow Quad – A compact palette offering a harmonious blend of vibrant and neutral shades, perfect for crafting both everyday and statement looks.
Read more: “Skip-care”: The Korean beauty scene’s “less is more”, but what is it?
Judydoll
Judydoll has garnered a loyal following for its extensive range of colourful, innovative products ranging from single eyeshadows, blushes, and metal wand mascaras. The brand offers high-quality cosmetics at accessible prices, making them a favourite amongst makeup newbies and seasoned pros alike.
Must-try product: Silky Stay Powder Blush – This finely milled blush provides a natural, buildable flush of colour, perfect for achieving a youthful glow.
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Flower Knows
If you've ever dreamed of being a character in a fairytale, Flower Knows brings that fantasy to life. Their makeup collections are inspired by whimsical themes, featuring intricate designs and enchanting colours. But it's not just about looks; the quality of their products ensures you feel as magical as you look.
Must-try product: Unicorn Series Eyeshadow Palette – A curated selection of ethereal shades in matte and shimmer finishes, allowing for the creation of enchanting eye looks.
Florasis
Florasis, also known as Huaxizi, seamlessly integrates traditional Chinese culture into its products, creating a luxurious experience that pays homage to heritage. The brand is renowned for its use of natural ingredients and intricate designs, often featuring motifs inspired by ancient Chinese art. Florasis offers a range of cosmetics that not only enhance beauty but also tell a story, making each product a collector's item.
Must-try product: Blooming Rouge Lipstick – This exquisitely carved lipstick delivers rich colour while nourishing the lips with floral extracts.
Colorrose
Colorrose appeals to those who appreciate romantic and elegant aesthetics. The brand's products often feature rose-inspired designs and a soft colour palette, evoking a sense of timeless beauty. Colorrose focuses on creating cosmetics that enhance natural features, offering a range of lipsticks, blushes, and eyeshadows that are both versatile and flattering.
Must-try product: Matte Lipstick – A velvety formula that provides long-lasting, comfortable wear in a variety of sophisticated shades.
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About
Phyll Wu is the Style Writer of Tatler Malaysia. Based in Kuala Lumpur, she's an avid fashion geek who loves all things beauty, pop-culture, and film.
