Cover Today’s bestselling celebrity perfumes are built alongside master perfumers in Grasse and New York, swapping predictable florals for genderless woods, traceable botanicals and refillable glass (Photo: Orebella)
Today’s bestselling celebrity perfumes are built alongside master perfumers in Grasse and New York, swapping predictable florals for genderless woods, traceable botanicals and refillable glass (Photo: Orebella)
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Nine bestselling celebrity perfumes showing how modern star-backed fragrances rival luxury houses on craft and quality
The celebrity fragrance market has evolved well beyond the sugary, mass-market perfumes once associated with licensing deals. Today, musicians, actors and designers are working directly with established fragrance houses and respected perfumers to create sophisticated scents that can hold their own against traditional luxury labels. From alcohol-free fragrance oils to refillable bottles and genderless woody compositions, these launches put greater emphasis on distinctive scent profiles, formulation and considered packaging. Several have also found lasting success with consumers, becoming strong performers across beauty retailers and direct-to-consumer platforms.
Three key trends help explain their appeal. First, collaborations with established perfumers have become an important mark of credibility, with names such as Jérôme Epinette, Jacques Cavallier Belletrud and Michael Carby lending their expertise to celebrity-led creations. Second, the growing appetite for versatile, genderless fragrances has brought woody, citrus and spicy compositions to the fore, as seen in releases such as Portofino ‘97, Your Turn and Summer Mink. Finally, innovations in formulation and packaging, from refillable bottles and traceable co-operative botanicals to alcohol-free oil bases, give these fragrances a distinct identity in an increasingly competitive market.
Here, we look at nine notable releases, exploring their signature notes, formulation and price points.
Ariana Grande R.E.M. Cherry Eclipse Eau de Parfum
Above Black cherry jubilee meets whipped marshmallow meringue and warm amber in a sweet, fruit-forward addition to Ariana Grande’s fragrance line
Black cherry jubilee meets whipped marshmallow meringue and warm amber in a sweet, fruit-forward addition to Ariana Grande’s fragrance line
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Expanding on her established fragrance portfolio, Ariana Grande introduced R.E.M. Cherry Eclipse as an ambery fruity eau de parfum. The composition opens with black cherry jubilee and sugared honeysuckle petals before moving into a heart of natural jasmine sambac and whipped marshmallow meringue. Glowing amber and warm musks form the base.Retailing at $75 for 100 ml, the scent appeals to buyers seeking a sweet, fruit-forward profile balanced by soft florals and a musky dry-down.
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Sabrina Carpenter Sweet Tooth Me Espresso Eau de Parfum
Above Inspired by a French café, Sabrina Carpenter blends rich espresso bean, cocoa powder and biscotti into a dessert-driven gourmand scent
Inspired by a French café, Sabrina Carpenter blends rich espresso bean, cocoa powder and biscotti into a dessert-driven gourmand scent
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Sabrina Carpenter’s Sweet Tooth line expanded with Me Espresso, a gourmand coffee fragrance inspired by a French café. Priced at $49.99 for a 30 ml bottle, it pairs espresso bean and cocoa powder with night-blooming jasmine at the top.The heart features whipped cream, vanilla orchid and biscotti, resting on a base of caramel drizzle, sugared amber and Madagascar vanilla. Its accessible pricing and dessert-inspired structure have made it a frequent sell-out among celebrity perfumes.
Billie Eilish Your Turn Eau de Parfum
Above Housed in a refillable bottle, Billie Eilish’s woody-fresh release trades heavy vanilla for fresh ginger, velvet peach skin and Australian sandalwood
Housed in a refillable bottle, Billie Eilish’s woody-fresh release trades heavy vanilla for fresh ginger, velvet peach skin and Australian sandalwood
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Billie Eilish shifted away from her earlier vanilla-heavy releases with Your Turn, a warm, woody and fresh eau de parfum designed for universal wear. It opens with bergamot peel, cardamom pod and fresh ginger, transitioning into a heart of velvet peach skin, night-blooming jasmine and coconut water. Australian sandalwood, musks and upcycled Sylvamber anchor the finish. The vegan, cruelty-free formula is housed in a refillable 100 ml bottle retailing at $90, packaged in recyclable cartons produced with wind energy.
Victoria Beckham Beauty Portofino ‘97 Eau de Parfum
Above Composed with master perfumer Jérôme Epinette, Victoria Beckham’s genderless scent pairs Calabrian bergamot with incense, amber and vetiver
Composed with master perfumer Jérôme Epinette, Victoria Beckham’s genderless scent pairs Calabrian bergamot with incense, amber and vetiver
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Created with master perfumer Jérôme Epinette, Portofino ‘97 translates Victoria Beckham’s memories of a 1997 trip to Italy into a genderless citrus-woody scent. Top notes of Calabrian bergamot and black pepper lead into a heart of amber and incense, supported by a base of vetiver and patchouli. Positioned in the luxury tier at $200 for 50 ml, the vegan and cruelty-free formula has become one of the brand’s core bestsellers.
Kylie Jenner Cosmic 2.0 Eau de Parfum
Above Presented in a chrome-finished sculptural bottle, Kylie Jenner offers a brighter daytime take on Cosmic with pear accord,pink pepper and vanilla orchid
Presented in a chrome-finished sculptural bottle, Kylie Jenner offers a brighter daytime take on Cosmic with pear accord,pink pepper and vanilla orchid
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Following the debut of her original Cosmic fragrance, Kylie Jenner launched Cosmic 2.0 as a brighter, floral-amber iteration housed in a chrome-finished sculptural bottle. The scent opens with pear accord and pink pepper essence, leading to a heart of vanilla orchid accord and lavender essence, before settling into amber and sandalwood accords. At $55 for 30 ml, it offers a lighter daytime alternative within the broader Cosmic range.
Ôrəbella Eternal Roots Parfum
Above Bella Hadid skips traditional alcohol bases for a hydrating bi-phase oil formula blending lychee, raspberry blossom, suede and birch smoke
Bella Hadid skips traditional alcohol bases for a hydrating bi-phase oil formula blending lychee, raspberry blossom, suede and birch smoke
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Founded by Bella Hadid, ‘Ôrəbella distinguishes itself from conventional celebrity perfumes with alcohol-free, bi-phase oil formulations. Eternal Roots is a woody-fruity parfum that requires shaking before application to blend its essential oils with a hydrating base of snow mushroom and five plant oils. Notes of lychee, bergamot and pink pepper open the scent, followed by raspberry blossom, pink sugar, suede and labdanum, over a base of papyrus, vetiver, birch smoke and patchouli. A 100 ml bottle retails at $100.
Pleasing Happy Accident Eau de Parfum
Above Harry Styles’s lifestyle label partners with Robertet to craft a crisp, unisex citrus blend of Spanish blood orange, ginger and Haitian vetiver
Harry Styles’s lifestyle label partners with Robertet to craft a crisp, unisex citrus blend of Spanish blood orange, ginger and Haitian vetiver
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Harry Styles’s lifestyle label Pleasing collaborated with perfumer Jérôme Epinette and fragrance house Robertet to create Happy Accident, a unisex citrus eau de parfum priced at $135 for 100 ml. The formula highlights traceable raw materials, opening with Spanish blood orange, Italian tangerine and Nigerian ginger. French clary sage, ruby orange, clementine blossom and upcycled elemodor form the heart, grounded by crisp amber, moss and Haitian vetiver.
Drake Better World Fragrance House Summer Mink Eau de Parfum
Above Drake’s debut eau de parfum contrasts cool Italian citrus and clary sage against warm spices, jasmine sambac and Ambrofix
Drake’s debut eau de parfum contrasts cool Italian citrus and clary sage against warm spices, jasmine sambac and Ambrofix
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Marking the first eau de parfum from Drake’s Better World Fragrance House, Summer Mink was composed by Givaudan perfumer Michael Carby around a contrast of cool spices and warm woods. The amber-woody scent combines Italian citrus, clary sage and petitgrain at the top with a heart of jasmine sambac, rose oil and spices. Vetiver, Ambrofix, patchouli and musk provide the base. Priced at $152 for 100 ml, the gender-neutral release is housed in a spherical dark blue-black bottle.
Fenty Beauty by Rihanna Fenty Eau de Parfum
Above Developed in Grasse with Jacques Cavallier Belletrud, Rihanna’s signature scent centres on magnolia, Bulgarian rose,tangerine and patchouli
Developed in Grasse with Jacques Cavallier Belletrud, Rihanna’s signature scent centres on magnolia, Bulgarian rose,tangerine and patchouli
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Rihanna worked directly with LVMH master perfumer Jacques Cavallier Belletrud in Grasse to develop Fenty Eau de Parfum. Built as a warm floral chypre, the composition centres on magnolia and Bulgarian rose absolute, contrasted with tangerine, patchouli and vegan musk. Designed as an intimate, gender-inclusive scent, it continues to anchor Fenty Beauty’s fragrance category, retailing at £65 for 30 ml.
Chonx Tibajia is a senior editor at Tatler Asia’s T-Labs team, where she writes widely on lifestyle subjects including beauty, style, entertainment and travel. She has a long career in journalism, including roles as a columnist at The Philippine Star, and is the founder of the creative platform Pineappleversed. Beyond Tatler, her bylines appear in regional lifestyle and business publications, showcasing a broad portfolio that spans beauty trends, travel guides and culture pieces.
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