Looking for a new scent? Check out the following new fragrances from your favourite luxury labels. From Le Labo’s newest city exclusive scent, to Byredo’s new China-inspired scent, Young Rose that’s newly released last week, find your new signature fragrance below.
Byredo Young Rose
Launching on September 2, Young Rose fragrance is Byredo’s newest fragrance that’s “an ode to the dynamism and creativity of young people, who reframe tradition through the lens of each generation,” Ben Gorham, founder of Byredo told Tatler Asia in an exclusive interview.
“Rose has such traditional connotations, but we layered fiery Sichuan pepper on a foundation of Damascus rose, which is a twisted take on a classically romantic scent. We worked with 28-year-old Leslie Zhang in Shanghai to create a campaign that married nostalgia with modernity, an exchange between what has passed and what is possible,” Gorham explained.
“It's a salute to the youth, who I feel have an emotional obligation to rework traditions and to take that fearless dive into the unknown. The idea struck me in China, but it’s a spirit that I think resonates with a global movement of young people making their mark on the world.”
Byredo’s Young Rose is exclusively available for purchase at K11 Musea from August 18, and available at all counters and stores from September 2