Cover Hwang In Youp at the launch of the Armani Make-Up Lab in Singapore
Hwang In Youp at the launch of the Armani Make-Up Lab in Singapore
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Tatler+
The 'True Beauty' star, along with local celebrities, socialites, beauty influencers, and media gathered to celebrate the launch of Armani beauty’s week-long pop-up at Ion Orchard
In the ever-fickle realm of beauty, one name has consistently stood out as an enduring beacon of elegance and innovation: Armani beauty. A mainstay on the red carpet and in cinema, the brand has become the go-to name for beauty enthusiasts time and time again.
Over the years, Armani beauty has amassed a cult following for its high-performing products, from the iconic Lip Maestro liquid lipsticks to the celebrity favourite Power Fabric foundation. And now, it has added one more to its stellar line-up: the new Sì Eau de Parfum Intense.
Armani beauty recently brought its signature red carpet glitz and glamour to our shores with the opening of the Armani Make-Up Lab at Ion Orchard–its second in Southeast Asia. The exclusive launch event saw the gathering of celebrities, socialites, beauty influencers, and media in the pop-up space. Notable attendees included stars Fann Wong, Rebecca Lim, and Fiona Xie, as well as friends of Tatler Singapore, Jaime Chua, Paige Parker, Ching Lin Ho, Anna Haotanto, and Sam Shu Qin.
The highlight of the evening was a special appearance by Korean actor Hwang In Youp. Excited fans, who had gathered hours before the event to catch a glimpse of the ‘True Beauty’ star, gave him a rousing welcome–complete with screams and cheers–as he made his way around the pop-up and posed for photographs.
The Armani Make-Up Lab spotlights the brand’s most beloved products: the Power Fabric+Foundation, Lip Maestro Satin, as well as the debut of the new fruity-floral Sì Eau de Parfum Intense in Singapore. Specially decked out in the iconic Armani red, the pop-up was certainly an immersive one with several interactive stations to discover. Guests tested and shade-matched themselves with the highly blendable and breathable Power Fabric+ Foundation at the Experimental Corner vanity area, checked out the impressive Lip Maestro Satin shade range on the Looks Incubator product display and experienced an olfactory moment at the fragrance wall.
Several Instagram-worthy photo ops were dotted around the Armani Make-Up Lab–one of key ones being the Photo Lab, where guests could take photos in the Armani red photobooth to commemorate the occasion.
Click through the gallery to view more photos from the event.
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The Armani Make-Up Lab will run until October 9 (10am-10pm daily) at Ion Orchard, Level 1 Atrium.
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