Cover Armani Beauty continues its expansion with a new boutique at Crescent Mall, Ho Chi Minh City (photo: Armani Beauty)
Armani Beauty continues its expansion with a new boutique at Crescent Mall, Ho Chi Minh City (photo: Armani Beauty)
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Armani Beauty is continuing its expansion in Vietnam with the launch of a boutique at Crescent Mall, Ho Chi Minh City, offering Vietnamese customers a new space to explore the brand’s refined and luxurious offerings.
Following more than two decades of captivating beauty lovers worldwide, Armani Beauty marked another milestone on 14 March with the opening of its latest store in Crescent Mall, District 7. With this addition, the brand now counts four boutiques across Vietnam, three in Ho Chi Minh City and one in Hanoi. This launch not only reflects the brand’s commitment to deepening its footprint in the region but also brings Vietnamese consumers closer access to a world of elevated beauty.
Join Tatler Vietnam as we uncover the essence of Armani Beauty and celebrate its latest, dazzling unveiling.
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Two decades of championing authentic beauty
With a guiding philosophy that “Elegance doesn't mean being noticed, but being remembered,” Armani Beauty has long held its place in the global beauty landscape. For over twenty years, the house has offered makeup and skincare enriched by cutting-edge science and crafted with sensorial finesse, alongside fragrances composed from some of the world’s rarest ingredients.
Above Armani Beauty’s collections are designed to enhance natural beauty (photo: Armani Beauty)
Above Armani Beauty’s collections are designed to enhance natural beauty (photo: Armani Beauty)
Armani Beauty’s collections are designed to enhance natural beauty (photo: Armani Beauty)
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Rooted in the real and inspired by everyday sophistication, Armani Beauty’s collections are designed to enhance natural beauty. Each formula is carefully considered to meld seamlessly with the skin, elevating radiance and self-assurance alike. Standout offerings include the Luminous Silk and Power Fabric foundations, the Neo Nude collection, Eyes to Kill mascara, Eye Tint eyeshadow, and the much-adored Lip Maestro and Lip Power lines. In skincare, Crema Nera leads the way in anti-ageing innovation. Meanwhile, the fragrance portfolio—featuring icons like Acqua Di Giò, Code, Sì, My Way and the opulent Armani/Privé range—continues to enchant both men and women globally.
Above The brand’s message is amplified by a constellation of distinguished ambassadors (photo: Armani Beauty)
Above The brand’s message is amplified by a constellation of distinguished ambassadors (photo: Armani Beauty)
The brand’s message is amplified by a constellation of distinguished ambassadors (photo: Armani Beauty)
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The brand’s message is amplified by a constellation of distinguished ambassadors: Cate Blanchett, Regé-Jean Page, Tessa Thompson, Sydney Sweeney, Jackson Yee, Zhong Chuxi, Adria Arjona, Greta Ferro, Hanni (NJZ), and models Barbara Palvin and Madisin Rian—each embodying Armani Beauty’s enduring vision.
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A bold new “footprint” in Vietnam
The red carpet launch drew some of Vietnam’s most recognisable names
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The fourth Armani Beauty boutique in Vietnam has officially opened its doors at Crescent Mall, District 7. Designed with minimalist flair, the space features the maison’s signature red hue—striking yet sophisticated.
The red carpet launch drew some of Vietnam’s most recognisable names, including Ninh Duong Lan Ngoc, Miss Huong Giang, Diem My 9x, singer Bao Anh, actor Anh Tu Atus, Chau Bui, and Quynh Anh Shyn. The evening was further elevated by the appearance of Thai heartthrob Dunk (Natachai Boonprasert). Guests were invited to discover the brand’s most celebrated products, from the Power Fabric foundation and Lip Maestro to the Eye Tint Liquid Eyeshadow.
The opening signals a deliberate and strategic move for Armani Beauty, reinforcing a keen understanding of the local market and a desire to deliver a premium beauty experience to Vietnamese clientele. With a burgeoning middle class and increasing interest in luxury beauty, Vietnam and the wider Southeast Asian region represent compelling opportunities for growth.
By broadening its store network, Armani Beauty strengthens its presence and cultivates new touch points with discerning consumers, laying the groundwork for deeper market penetration and sustained momentum.
With exceptional product quality, a thoughtful beauty ethos and a well-paced expansion strategy, Armani Beauty is well poised to become a firm favourite in Vietnam, setting the stage for even greater ambitions across the region.
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