Cover The beauty world is in the midst of a digital transformation, with AI leading the charge (photo: L’Oréal)
The beauty world is in the midst of a digital transformation, with AI leading the charge (photo: L’Oréal)
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The beauty industry is undergoing a dramatic digital revolution, driven by the rapid rise of artificial intelligence, offering experiences once thought unimaginable.
Imagine using your smartphone to try on hundreds of lipstick shades, no need to step inside a store or swipe on endless samples. Or an app that scans your skin and curates a bespoke regimen just for you. What once seemed a futuristic fantasy is swiftly becoming the industry’s new normal.
A report by InsightAce Analytic forecasts the global AI market in beauty and cosmetics will soar to $13.34 billion by 2030, with a striking compound annual growth rate of 19.7% between 2021 and 2030. Beyond hyper-personalised services, AI is transforming how brands develop products and manage operations. In the face of this seismic shift, beauty houses are embracing innovation with bold ambition.
Tatler Vietnam explores how technology and artificial intelligence are reshaping the beauty landscape, offering a glimpse into an alluringly high-tech future.
Application for analysis and recommendation of skin care solutions
In the race to digitise beauty, L’Oréal leads the field with a stream of pioneering AI innovations. Among the highlights is Smart Skin Scan, an advanced diagnostic tool that not only analyses skin condition but also considers individual preferences to recommend tailored products. The journey doesn’t end there. L’Oréal Paris has unveiled Beauty Genius, a virtual AI assistant offering guidance on skincare and makeup based on a customer’s distinct profile, while fielding questions on beauty dilemmas from acne to hair loss. Another notable launch is Derma-Reader, a visual diagnostic tool capable of identifying over 11 skin attributes and advising on optimal ingredients, routines and lifestyle choices.
Above Lancôme has also made waves, receiving the global “Innovation in Beauty Technology” award for Skin Screen (photo: Lancome)
Lancôme has also made waves, receiving the global “Innovation in Beauty Technology” award for Skin Screen (photo: Lancome)
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Lancôme has also made waves, receiving the global “Innovation in Beauty Technology” award for Skin Screen, the most advanced skin analysis system to date. The technology delivers deeply personalised care, tailored to every client.
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Makeup assistant
AI has elevated the makeup experience, making it easier than ever to choose the perfect lipstick or foundation. With a single tap, users can see instant results reflected on their own face. This not only delights customers, but also reduces returns, an added benefit for brands’ bottom lines.
Above Estée Lauder has developed a sophisticated chatbot, acting as a digital beauty consultant (photo: Estée Lauder)
Estée Lauder has developed a sophisticated chatbot, acting as a digital beauty consultant (photo: Estée Lauder)
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Estée Lauder has developed a sophisticated chatbot, acting as a digital beauty consultant. By analysing user preferences and skin types, it offers insightful product suggestions and thoughtful beauty advice, making the shopping journey more rewarding.
In 2023, the brand introduced the Voice Makeup Assistant (VMA), a voice-guided app that merges AR and AI to assess the user’s face, give real-time feedback on application, and highlight areas needing a touch-up. Designed especially for the visually impaired, it marks a compassionate and innovative stride in inclusive beauty.
Above Korean beauty powerhouse Sephora has turned heads with its Virtual Artist (photo: Sephora)
Korean beauty powerhouse Sephora has turned heads with its Virtual Artist (photo: Sephora)
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Meanwhile, Korean beauty powerhouse Sephora has turned heads with its Virtual Artist, a cutting-edge AR tool that lets customers experiment with colour through virtual swatches. AI analyses features and skin tones to suggest flattering options, helping shoppers make confident decisions and increasing online conversion while minimising returns.
Read more: Asian entrepreneurs who are revolutionising the beauty industry
Smart Mirror
Step into the world of smart mirrors, where beauty rituals take on a futuristic edge. CareOS has developed a bathroom mirror powered by AI that reads the labels of nearby beauty products, offering usage tips, ingredient details and personalised advice, all without touching a screen. Its 4D imaging and intelligent lighting reveal the finest details, enabling hands-free interaction and elevating self-care to new heights.
Above AI is ushering in a new era where traditional ideals and methods are redefined (photo: CareOS)
AI is ushering in a new era where traditional ideals and methods are redefined (photo: CareOS)
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Another standout is HiMirror, a smart mirror equipped with a camera that thoroughly assesses everything from wrinkles and redness to dark spots and pores, before proposing a tailored skincare plan. It tracks skin data over time, turning your daily routine into a seamless and informed beauty journey.
AI is ushering in a new era where traditional ideals and methods are redefined. As the beauty sector embraces these advances, more extraordinary experiences are on the horizon.
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