Following the announcement that South Korean supergroup BTS plan to take a break to focus on solo projects, shares of Hybe, the agency that manages the septet, plunged by record-breaking numbers.
Hybe shares sank as much as 28 per cent on June 15 in Seoul, which makes this its lowest close on record since its trading debut in October 2020. The plunge wiped out as much as US$1.7 billion (SG$2.4 billion) in market value and the stock is down nearly 60 per cent so far this year.
This caused Hybe to significantly underperform the broader equity benchmark as the future of BTS gets called into question.
The K-pop group is credited with generating billions of dollars for the South Korean economy and announced that they would be taking a break as a group during their annual Festa dinner that marks their anniversary as a group.
The group spoke candidly about needing to explore their own passion projects without the constant recording and performing required of BTS.
“We should live doing what we want to do. We’ll probably die when we reach 100 and we can’t be BTS until then, I don’t think that’s an easy feat to achieve,” Suga said in the video.
“The problem with K-pop and the whole idol system is that they don’t give you time to mature. You have to keep producing music and keep doing something,” said RM in Korean. He added that after many years of working, the group has lost its direction.