Cover HSBC recently hosted an exclusive event to celebrate the launch of its refreshed Premier proposition
HSBC recently hosted an exclusive event to celebrate the launch of its refreshed Premier proposition
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The enhanced proposition now delivers comprehensive solutions that integrate four key pillars—wealth, health, international, and travel & lifestyle—uniquely tailored to affluent customers and their global ambitions. This cements HSBC’s position as a trusted partner who understands and anticipates their customers’ aspirations
What does the future of wealth management look like? More importantly, what role can banks play to help their customers navigate this evolving landscape?
As the landscape of global finance shifts, affluent individuals today face a myriad of challenges—from managing international investments to portfolio diversification, and ensuring comprehensive health and wellness support. According to HSBC’s Quality of Life report 2024, which captured insights from 11,230 affluent investors across 11 markets, 45 percent of parents in Singapore with children studying abroad and 44 percent of expatriates highlight the importance of seamless cross-border payments. 24/7 global banking support is also increasingly viewed as essential; 26 percent of parents and 30 percent of expatriates emphasised the need for round-the-clock financial services.
As these individuals increasingly seek personalised solutions that address their needs, it underscores the need for banks to evolve and redefine their roles—no longer as mere traditional service providers but as trusted partners who understand and anticipate their customers’ unique yet complex aspirations.
In a direct response to these evolving needs, HSBC has taken a bold step forward with its refreshed Premier offering. Launched in October in Singapore, this enhanced service is designed specifically to meet the evolving demands of affluent and internationally mobile customers. HSBC’s Premier offering has long been a cornerstone for affluent clients, providing them with access to tailored financial services that address their unique needs. The enhanced proposition now delivers comprehensive solutions that integrate four key pillars: wealth management, health protection, international services, and travel privileges—thus offering a strengthened banking experience that will resonate deeply with HSBC clientele.
At the forefront of the elevated Premier offering is the new Future Planner tool in the HSBC mobile banking app. This feature empowers customers to set, track, and customise their financial aspirations—be it saving for retirement, funding their children’s education or purchasing a home. By assessing individual needs and readiness, Future Planner provides actionable recommendations and connects clients with a dedicated Relationship Manager for expert guidance.
On the health and wellness front, HSBC recognises that physical health remains a top priority for many affluent individuals. Through its Premier offering, the bank has introduced a suite of health services to provide access to discounted virtual doctor consultations, complimentary insurance coverage, regular health check-ups, and mental health support through strategic medical partnerships.
In an increasingly globalised world, seamless cross-border transactions are essential for affluent individuals. That is where HSBC’s refreshed Premier offering comes in: through enhanced international banking capabilities with 24/7 global support and streamlined cross-border payment solutions. This ensures that customers can manage their finances effortlessly across different jurisdictions, making it easier to pursue opportunities abroad.
The Premier Mastercard credit card elevates the lifestyle experience for HSBC’s affluent clients by offering exclusive travel, dining, and entertainment benefits. From airport lounge access to limousine rides, concierge services, and bespoke dining experiences with top-tier merchants, these privileges are designed to enrich the lives of customers both at home and while travelling.
Above The Gallery of Dreams
The Gallery of Dreams
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To celebrate the launch of its refreshed Premier proposition, HSBC hosted an exclusive event on October 2. The atmosphere at The Edition Singapore buzzed with excitement as over 80 guests enjoyed welcome cocktails while exploring a series of interactive experiences around the space. The Gallery of Dreams was one such immersive installation where guests were invited to articulate their aspirations on standalone screens that captured their responses, culminating in the creation of personalised digital artworks reflecting their goals.
The Human Library gave guests the opportunity to mingle with experts across various fields in wealth management, health, travel, and international services. The experts included longevity expert Dr. Naras Lapsys, pictured here in the health section
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Another highlight was The Human Library, an innovative concept where guests could engage directly with experts across various fields related to wealth management, health, travel, and international services. This setup offered an intimate opportunity to dive into HSBC’s expertise, featuring insights from experts including Mahalakshmi Iyer, HSBC’s head of wealth solutions and platform for Southeast Asia, longevity expert Dr. Naras Lapsys, as well as Moon Aung and Daniel Lim from Starich Education, who provided perspectives on international education and admissions. This setup allowed guests to delve deeper into the pillars of the enhanced Premier offering, while fostering meaningful conversations and insights.
Above Guilherme Bueno, HSBC global head of international & mass affluent
Guilherme Bueno, HSBC global head of international & mass affluent
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The main event officially kicked off with a welcome address by Guilherme Bueno, global head of international & mass affluent, and Ashmita Acharya, HSBC’s head of wealth and personal banking, Singapore. “This has been a nine-month journey from talking to more than 3,000 customers across the globe and our relationship managers to understand what’s important to you and how we can make sure that we are using all of HSBC’s superpowers to deliver your needs,” shared Bueno.
Above Ashmita Acharya, HSBC head of wealth and personal banking, Singapore (Photo: Gabriel Chen)
Ashmita Acharya, HSBC head of wealth and personal banking, Singapore (Photo: Gabriel Chen)
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Acharya emphasised HSBC’s commitment to delivering a consistent banking experience across borders: “That is one of the things that we are really trying to strive to bring together. So, if you bank in Singapore, the UK or Hong Kong, you will see that consistency of the proposition. And now, in Singapore, we have some really unique bespoke offers for you across wealth, health, international, and travel.” She further articulated HSBC’s long-term vision: “As clients in Singapore, you have many options. But if it’s possible, we want to be the only option, your long-term partner. For HSBC, it is not about transactions; it is about what’s your future and how we can be part of that journey.”
Above The talk show-style discussion featuring (from left to right) host Nikki Muller; James Cheo, HSBC’s chief investment officer for Southeast Asia and India; seven-time Paralympic gold medallist Yip Pin Xiu; Sandeep Malhotra, executive vice president of products and innovation at Mastercard Asia Pacific; and Andrew Long, co-founder of Ten Lifestyle
The talk show-style discussion featuring (from left to right) host Nikki Muller; James Cheo, HSBC’s chief investment officer for Southeast Asia and India; seven-time Paralympic gold medallist Yip Pin Xiu; Sandeep Malhotra, executive vice president of products and innovation at Mastercard Asia Pacific; and Andrew Long, co-founder of Ten Lifestyle
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Following the speeches, it was time for a talk show-style discussion centred around Living Better—a theme that resonated throughout the event. Moderated by host Nikki Muller, the engaging discussion featured four distinguished industry leaders who brought their unique perspectives to the table: James Cheo, HSBC’s chief investment officer for Southeast Asia and India; seven-time Paralympic gold medallist Yip Pin Xiu; Sandeep Malhotra, executive vice president of products and innovation at Mastercard Asia Pacific; and Andrew Long, co-founder of Ten Lifestyle. Each of the panellists shared personal anecdotes and valuable insights related to the event’s overarching theme, touching on topics such as future-proofing your wealth, discipline and perseverance in achieving one’s health goals, the future of travel, and the role of technology in revolutionising luxury services.
Above Mastercard’s Priceless Moments VR experience
Mastercard’s Priceless Moments VR experience
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After the lively discussion, the conversation continued off-stage as guests mingled with the HSBC team. Various activity stations added an interactive element to the event as guests were invited to experience Mastercard’s Priceless Moments VR experience and have a customised typewritten poem by The Novel Encounter. The buzz of conversation continued well into the night, capping off a memorable experience that underscored HSBC’s commitment to fostering connections and enhancing the lives of its clients.
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Photography: Adrian Lee
