Cover (From L to R) Jalpesh Vakharia, Head of Retail Product, IWPB, HSBC Malaysia; Marina Bacchiani, Senior Vice President, Account Management-Global, Mastercard; Guilherme Bueno, Head of Customer Segments and Propositions, IWPB, HSBC; Linda Yip, Country Head of IWPB, HSBC Malaysia; Kai Zhang, Head of IWPB Asia, HSBC; Dato’ Lau Beng Long, President of Sunway Healthcare Group; Dato’ Omar Siddiq, CEO, HSBC Malaysia; Harpreet Grewal, Head of Lending, Wealth and Premier Solutions, IWPB, HSBC; Heather Goh, Head of Customer and Marketing, IWPB, HSBC Malaysia (Photo: HSBC)
(From L to R) Jalpesh Vakharia, Head of Retail Product, IWPB, HSBC Malaysia; Marina Bacchiani, Senior Vice President, Account Management-Global, Mastercard; Guilherme Bueno, Head of Customer Segments and Propositions, IWPB, HSBC; Linda Yip, Country Head of IWPB, HSBC Malaysia; Kai Zhang, Head of IWPB Asia, HSBC; Dato’ Lau Beng Long, President of Sunway Healthcare Group; Dato’ Omar Siddiq, CEO, HSBC Malaysia; Harpreet Grewal, Head of Lending, Wealth and Premier Solutions, IWPB, HSBC; Heather Goh, Head of Customer and Marketing, IWPB, HSBC Malaysia (Photo: HSBC)
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Discover how the all-new HSBC Premier redefines banking for affluent Malaysians, with exclusive privileges spanning wealth growth, wellness benefits, travel rewards and seamless international access
HSBC Malaysia unveiled the all-new HSBC Premier, an enhanced suite of privileges crafted for the discerning needs of affluent and high-net-worth clients. More than a banking relationship, the refreshed HSBC Premier experience is a passport to a world of wealth solutions, healthcare benefits, travel rewards and international access. It is a lifestyle proposition that extends well beyond financial services.
HSBC head of international wealth and premier banking Asia, Kai Zhang, said Malaysia is the fifth market to introduce the new premier proposition in the global launch effort. “As the Malaysian economy grows, so does the opportunity to build and sustain wealth. In fact, we estimate that the percentage of adults in Malaysia with at least US$250,000 (RM1.18 million) in financial wealth will double over the course of this decade. But it’s not just about growth. It's about how wealth management is changing, and we’re seeing customers manage their wealth with more intent.”
Read more: Finance and culture converge at HSBC Malaysia’s flagship Wealth Centre at Tun Razak Exchange
HSBC Malaysia’s country head of international wealth and premier banking, Linda Yip added, “Affluent customers now seek holistic solutions that help them accelerate their wealth, and at the same time place their health and wellbeing at the forefront. Achieving a balance of these needs allows them to grow, protect, enjoy and preserve their wealth for generations.”
Above (From L to R) HSBC head of customer segment and propositions, international wealth and premier banking (IWPB) Guilherme Bueno; HSBC Malaysia country head of IWPB Linda Yip, HSBC head of IWPB Asia, Kai Zhang; HSBC Malaysia CEO Datuk Omar Siddiq, and HSBC head of lending, wealth and premier solutions IWPB Harpreet Grewal at the launch of the revamped HSBC Premier (Photo: HSBC)
(From L to R) HSBC head of customer segment and propositions, international wealth and premier banking (IWPB) Guilherme Bueno; HSBC Malaysia country head of IWPB Linda Yip, HSBC head of IWPB Asia, Kai Zhang; HSBC Malaysia CEO Datuk Omar Siddiq, and HSBC head of lending, wealth and premier solutions IWPB Harpreet Grewal at the launch of the revamped HSBC Premier (Photo: HSBC)
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Wealth: Building and protecting a legacy that lasts
Wealth management is at the heart of HSBC Premier’s offering, underpinned by award-winning local and global expertise. Clients enjoy access to more than 350 investment solutions spanning Unit Trusts, Bonds/Sukuk, Structured Investment Products and comprehensive Insurance/Takaful protection plans.
The Bank’s approach is holistic in balancing wealth growth with safeguarding generations ahead. Relationship Managers, supported by Wealth and Insurance Specialists, deliver personalised strategies informed by both regional trends and global market insights.
See also: Wealth to well-being: Asia’s growing affluent class puts the focus on wellness
HSBC is also enhancing its customers’ investment journeys with fully digital features, including account opening, risk profiling, Unit Trust investments, digital wealth insights, foreign exchange and travel insurance. Available 24/7, these platforms allow investors to start, manage and monitor their portfolios anytime, without visiting a branch. The Bank has also been recognised as Malaysia’s Best Wealth Manager for two consecutive years, and for the third year running, it has received the Best Digital Wealth Management Experience award from The Asset.
HSBC Malaysia country head of IWPB Linda Yip
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Health: Prioritising wellness and peace of Mind
Recognising that health is as important as financial security, HSBC integrates wellness into its Premier and Premier Elite client privileges. To achieve this, HSBC has partnered with Sunway Healthcare Group to offer members preferential rates of up to 30 per cent on selected health screening packages and recovery services at Sunway Medical Centre Damansara and 20 per cent at other Sunway Medical Centres. HSBC Premier Elite customers are also entitled to a complimentary Elite Signature health screening at any Sunway Medical Centre.
HSBC is also working with Sunway Sanctuary to provide Premier customers with a 20 per cent discount on postnatal care packages along with complimentary gifts, including premium amenities such as complimentary Getha gifts and Premium Bird’s Nest. Premier Elite customers enjoy an added privilege of a complimentary third night with every two-night stay at the Signature One Suite, Sunway Sanctuary.
HSBC Malaysia CEO Dato’ Omar Siddiq (left) with Dato’ Lau Beng Long, President of Sunway Healthcare Group (Photo: HSBC)
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Travel: Rewards, comfort and exclusivity on every journey
For those who see travel as an integral part of their lifestyle, HSBC Premier transforms the experience into one of effortless privilege, with accelerated rewards and miles accumulation.
HSBC Premier World Credit Card holders can now earn up to 15x Reward Points per RM1 spent abroad, alongside perks such as six complimentary Plaza Premium Lounge visits, up to US$500,000 travel insurance and complimentary global data roaming in over 120 countries. Customers may also earn 8x Reward Points per RM1 on contactless transactions and 5x on groceries and online platforms such as Lazada, Shopee, Zalora, Grab and Fave. These points can be redeemed with 17 global airline partners and four international hotel chains, opening doors to destinations worldwide.
Don’t miss: Well-Being at work: Lessons from corporate Malaysia’s leadership
For Premier Elite customers, the zero-fee Premier Travel Card, available by invitation-only, offers 1.1x air miles per RM1 spent overseas, 1x air mile per RM4 spent locally and 12 lounge visits across 1,300 airports worldwide, and up to six chauffeured airport transfers locally. With travel and accommodation remaining top spend categories among affluent Malaysians, these offerings position HSBC as a leading provider of premium travel experiences. Elite customers also enjoy a broader global lounge network via Dragonpass on the Mastercard Travel Pass App.
HSBC Premier World Credit Cardholders are protected with travel insurance coverage of up to US$500,000
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International: Banking without borders
HSBC, recently recognised by Euromoney as Malaysia’s Best International Bank, continues to set the standard for seamless global banking through HSBC Premier. Designed for internationally connected lifestyles, Premier offers worldwide recognition for customers and their families, the ability to open overseas accounts before leaving Malaysia and access to multicurrency banking through the Premier Everyday Global Account. With preferential foreign exchange rates, zero-fee transfers to over 50 countries and consolidated viewing of accounts across markets, HSBC empowers clients to manage their wealth effortlessly, whether relocating, investing abroad or supporting a child’s overseas education, removing barriers to global living.
Above With preferential foreign exchange rates, zero-fee transfers to over 50 countries and consolidated viewing of accounts across markets, HSBC empowers clients to manage their wealth effortlessly
With preferential foreign exchange rates, zero-fee transfers to over 50 countries and consolidated viewing of accounts across markets, HSBC empowers clients to manage their wealth effortlessly
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To celebrate the launch of the new HSBC Premier, customers who join between August 13 and September 30, 2025 will enjoy attractive time deposit rates of 4.28 per cent p.a. on a six-month term, and up to 10.88 per cent p.a. On a Time/Term Deposit/-i when they invest or take up insurance solutions. In addition, qualifying customers can redeem complimentary flight tickets with HSBC’s 17 global airline partners.
HSBC’s refreshed Premier offering is more than an upgrade; it is a redefinition of what it means to bank with distinction. By addressing the four pillars of wealth, health, travel and international, the all-new HSBC Premier ensures that clients are not merely managing their finances, but enhancing every dimension of their lifestyle.
More information on the HSBC Premier and HSBC Premier Elite privileges is available at hsbc.com.my/premier.
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Photography: Fady Younis
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