Tatler Asia’s Most Influential 2022 honouree Ernest L Cu notes the biggest game-changers the technology landscape has seen in the past two years
As the president and CEO of Globe Telecom, Ernest L Cu has led the company to become the number one mobile brand in the country. But telecommunications isn’t all that Cu revolutionised. By constantly innovating and digitising, Cu has transformed luxuries into necessities. Gone are the days when sending money online was a privilege. With Gcash having 81 million accounts, Filipinos have more access to modern technology and amenities than ever.
Globe is no longer just a telco company. It’s also a fintech company, an internet provider, and much more. And it’s all thanks to Cu’s forward-thinking, future-ready ingenuity.
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Above (Photo: Patrizia Garcia)
What projects in the last two years are you most proud of? Why?
The Globe Group is an industry pioneer in many ways across a suite of life-changing solutions, all harnessing digital technology. As a personal advocate of digital development, I ensure that we significantly contribute to nation-building. Globe understands that the digital revolution has drastically reshaped the consumer landscape. We continue to grow and transition from a telecommunications company to a company beyond telco, focusing on digital solutions that provide convenience, data security, and positive social impact.
The Philippines was stuck at a 35 per cent financial inclusion rate. With GCash’s 81 million accounts, now covering 80 per cent of the adult population, Filipinos gained access to mobile payments and other financial services such as savings accounts, credit, investments, insurance, cryptocurrency, and stock trading. We work with Industry partners, Government Agencies, and Private Organizations to bridge the digital divide among Filipinos and aid in true digital transformation at the grassroots level through relevant content, education, and access to technology.
The second big game-changer in the last two years is our corporate incubator, 917Ventures. The country’s most diverse corporate venture builder counts pioneering tech solutions companies under its portfolio. 917Ventures has eight initiatives with six focus industries: digital health, e-commerce, entertainment, advertising technology, educational technology, and financial technology. So far, it has spun KonsultaMd and HealthNow, transforming healthcare delivery in the country.
Kroma is also changing the entertainment industry’s landscape with eight brands that form a unique ecosystem, bringing together varying perspectives and points of view to create something new, special, and trailblazing. KodeGo and EdVenture provide access to education and seek to produce young and visionary individuals who will eventually become drivers in creating a positive impact on the communities. All these align with our vision of a fully connected Philippines where everyone can participate in the country’s digital transformation. Also, our mission is to create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.
What challenges do you see now in your respective industry? How do you intend to help address these challenges?
The challenge in the digital industry is capital and talent. The Philippines has not been a preferred destination for venture capital funding; however, we see great potential given how we quickly adapt to technology. It is a country of opportunity. Change is one thing. Simply making organisational changes would have been tough by itself; however, transformation and disruption of the industry is another thing entirely. Today, we continue to maximise the strength of telco to build and expand the entire Globe Group ecosystem. Through Globe’s efforts, we have gained a working understanding of the pain points of the different industries as they emerge through what could be the most critical of times. Ten years ago, we solved this problem by creating Kickstart Ventures, which manages the Philippines’ largest technology venture capital funds and invests globally in early- to growth-stage tech startups. We have funded homegrown companies that target different markets. We desire companies such as Kumu, Zalora, Edamama, and more to become their industry’s unicorns and revamp Filipinos’ digital lifestyles.
We need to develop both entrepreneurial and technical talents. Creating solutions to unique problems is the core of developing and flourishing a business. This philosophy is also evident in the way we operate our companies. We always put the customer first, and we are constantly innovating to ensure that we provide the best possible experience. In addressing challenges, we need to act quickly to capitalise on every business opportunity. We can’t keep relying on the same assumptions; we have to be flexible and ready to change course at a moment’s notice. We can’t be attached to our ideas. We have to commit ourselves to solving the problems, not just settling on one solution. It’s easy to get caught up in the numbers game, but at the end of the day, it’s all about providing value and solving problems for our customers. If you keep that focus, the rest will follow.
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Above (Photo: Patrizia Garcia)
What can you say to those who want to follow in your footsteps?
Start with a problem in mind. I always think about challenges to be solved—a problem big enough to build a business around it. You don’t start creating technology and find where it will go. In developing new businesses, a huge company that is the first of its kind is at the forefront while ensuring the creation of significant shareholder and investor value and solving lingering problems of society. To start-up entrepreneurs, this is an example of how to pursue your goals.
Who do you look up to for guidance, inspiration or mentorship?
My first encounter with Jaime Augusto Zobel de Ayala (JAZA) began with an uncommon commonality. We were co-parents at an international school in Manila. Apart from his entrepreneurial skills, what I appreciate more is his leadership. His demeanour and treatment of all the stakeholders are inspiring. We are treated as partners, not as people who work for him. The same is the reason behind the success of Globe and how we treat our partners. The Circle of Happiness is one of those Globe things that are deceptively simple. It depicts a cycle of fulfilment and satisfaction without a beginning or end so that each component in the circle is both a cause and an effect.
What are your plans for the coming years, and what keeps you going?
One of the legacies I want to leave in business is to create successions—a team of passionate and talented individuals committed to making a difference in the lives of our customers. I’m always looking for new frontiers and challenges, especially in the digital landscape. I want to build a better future by empowering Filipino entrepreneurs, content creators, and artists, which could also mean helping a portfolio company become the Philippines’ next unicorn or launching a groundbreaking new digital solution. Seeing a positive difference in our products and services motivates me to continue innovating and expanding our reach.
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Credits
Photography: Patrizia Garcia




