Cover Photo by NordWood Themes (Unsplash)
Photo by NordWood Themes (Unsplash)
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If you haven’t considered making the switch, this will make you think twice
Gone are the days when everything used to be manually operated, traditionally observed, and just too primitive to utilise. At the same time, we’re consistently evolving to a technology-dependent and digitally inclined world, the post-pandemic era wherein contactless solutions, automation and convenience are key factors in our daily way of life. The ‘new normal’: majority are leaning into electronics, most rely on gadgets and a number have adopted the futuristic way of thinking.
See also: The Post-Pandemic Office: Is Hybrid Work Really Here To Stay?
With this fact and understanding of the community, it is a no-brainer for businesses, entrepreneurs and the advertising and marketing fields to follow suit. And one of the many changes and upgrades brands and companies have transitioned to is switching to modern business cards. Business cards are known to bear the business’ identity, emphasising on its use as one of the first concrete aspects that stays with a consumer, client, or customer.
Above Photo by Van Tay Media (Unsplash)
Photo by Van Tay Media (Unsplash)
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Over the years, business cards have progressed from a standard rectangular size to other kinds of shapes with its colours, designs, schemes, and presentation varying from one to another to establish one’s logo, maintain a foundation in the market, and build connections for a wider network. Nowadays, a lot of professionals are updating to the modern business card, an innovation that is more engaging, effective, and safe.
Related: 5 THINGS EVERY ENTREPRENEUR NEEDS TO KNOW ABOUT BRANDING
Digital business cards or electronic business cards are new ways to share information and details about an individual or a group. The data can include websites, photos, social media links, contact numbers and the like which are shared through QR codes, emails, NFC tags which are chips similar to RFIDs, and so on. By this time, the most popular way to share digital business cards is using QR codes which is parallel to how we pay digitally to merchants and platforms.
Across the globe, there is Popl. In Asia, there is Sleec. And in the Philippines, we have Tap To Connect. Companies are welcoming the endless possibilities of NFC (near-field communication) technology, which is fun, environmentally friendly, creative, instant and easy. Businesses are also easing into the idea that these inventions will not just pass as trends but will be considered as a lifestyle in the near future.
On top of the latest approach, there are additional key benefits of maximizing the potential of digital business cards that helps in making a statement and aid in better interaction. For starters, it leaves an impression if a certain brand is able to adapt digitally. There is also less time consumed and hassle-free exchange due to the seamless inclusion and process of technology. One wouldn’t need to worry about the limits of traditional business cards such as having them damaged, lost, the need of physical contact for an exchange to happen, or the delay in saving and registering information compared to the manual method.
Electronic business cards guide contacts as well in case if the bearer made changes because one can easily edit or update their information which will reflect real-time without reprinting, resharing and redistributing papers or codes.
In line with the utmost sustainability and accessibility, an advantage for businesses is that they can gain analytics on number of scans, devices that were utilized to scan, locations and time of the day of scans for studies, and campaigns or engagement reach that they can consider in their marketing strategies.
Lastly, digital business cards are cost-effective and eco-friendly. A business that cares for the planet before profits tend to capture the interest of most, especially the environment conscious. And due to being reusable, editable and customizable, there is less to zero waste and exhausted resources. Why not successfully conduct business while you’re actively saving the Earth, and still have funds to spare?
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Kristina's passion to write came from her love for books. If her nose isn't buried in one nor her fingers are tapping away on a keyboard working on a write-up, you'll find her having a feast at a new restaurant or savouring coffee in the nearest shop listening to rock music. Also interested in computer games and all things Japan, she spends her free time playing Dota 2, watching anime, as well as reading manga.
