Cover The VP Bank Asia management committee led by CEO Asia Pamela Hsu Phua (centre) with (from left) Will Wang, Heline Lam, Thomas Rupf, Alexander Tsikouras, and Reto Marx

Investors’ shifting priorities amid the global uncertainty call for conventional approaches to wealth management to be revamped. VP Bank is redefining private banking with digital innovations, impact investment solutions and transformative leadership

Volatility in the markets is rarely a good thing, save for those skilled enough to play that hand. It is, however, likely to persist given the capricious nature of Covid-19, and expected to linger post-pandemic, too. 

One thing for certain, however, is its power to transform industries, hastened by the wave of digitalisation sweeping through the globe with unprecedented urgency. And in the world of private banking, this represents a timely opportunity.

Traditional models are being challenged, calling for agility and adaptability to ensure the continued viability of time-honoured institutions.

“In many ways, Covid-19 has sped up digital transformation within wealth management,” notes Pamela Hsu Phua, chief executive officer Asia of VP Bank, “and we are convinced that conventional approaches to wealth management need to be revamped.”

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Above CEO Asia of VP Bank Pamela Hsu Phua

According to the Liechtenstein-based private banking group, it’s a trend growing in tandem with the rise in alternative asset classes—private markets, hedge funds, real estate, art and other collectibles—that have been finding their ways increasingly into client portfolios.

However, while these provide opportunities for diversification and enhanced performance, Will Wang, Asia’s head of client solutions and strategic partnerships, believes that investors may be deterred by their increasing complexity and the lack of transparency from service providers.

To address these concerns, VP Bank has developed a digital solution, Orbit, which curates alternative investment opportunities globally and enables professional investors to access private markets without the need to open a conventional investment account with the bank.

Launched this August, the Orbit ecosystem allows clients to set up their own fund with VP Bank, thus providing the entire value chain of end-to-end services from set up and administration to investment management.

Such a platform also helps to circumvent the various issues clients face, such as high entry points, non-transparent fee structures and a lack of flexibility in product composition when investing in private markets.

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Above VP Bank is led by a team dedicated to Asian growth and transformation, including (clockwise from left) Alexander Tsikouras, Thomas Rupf and Pamela Hsu Phua

“Very few private banks currently offer this concept in such an inclusive manner,” observes Phua. “By making available a discreet platform for wealth-related services, we provide the means for combining traditional banking activities with the advantages and benefits of digital ecosystems.” 

The award-winning bank, which evolved from the largest and oldest trust company in the Liechtenstein capital of Vaduz, will also be launching a pilot programme in art tokenisation in its home country, which will be rolled out in Asia when ready.

“These are all part of VP Bank’s strategic data analytics and digital asset initiatives that ultimately seek to establish its readiness for a blockchain-based future,” says Alexander Tsikouras, CFO & COO Asia at VP Bank.

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Above VP Bank has a long legacy in Asia—in Hong Kong, its team of experts include (from left) Will Wang, Heline Lam and Reto Marx

The Asian Growth Story

As has been the case for a good number of years, the Asian growth story is still pushing forward strongly, with the region expected to expand at a compound annual growth rate of 11.6 per cent until 2025, according to BCG’s ‘Global Wealth 2021’ report.

“There is no denying that the big growth story will be in Asia, and Asia is also becoming a larger hub for cross-border wealth,” affirms Reto Marx, managing director and head of Hong Kong.

Continued global uncertainty and the creation of new wealth are fuelling the proliferation of family offices, and VP Bank is reporting robust growth in this segment.

“We are seeing a vast intergenerational wealth transfer to next generations, and we have seen the number of family offices flourishing in Singapore and Hong Kong in recent years,” states Phua.

In fact, up to 50 per cent of the group’s business is derived from multi-family offices and external asset managers, with VP Bank widely recognised as the foremost boutique bank catering to ultra-high-net-worth clients in Southeast Asia within this space.

As such, Asia represents one of VP Bank’s top priorities in its Strategy 2026 initiative, which the company began implementing in phases in May 2021. It continues to invest heavily in the region, starting with ensuring that the right leadership and talent are in place.

“We began the process of re-energising our business model by putting in place our first Asia Management Committee with new organisation and team structures, in addition to strategic hires,” explains Heline Lam, managing director and chief of staff, Asia.

As part of VP Bank’s Asian expansion, its Hong Kong team has also just moved to a larger office space to accommodate anticipated growth.

The formula for winning the talent war lies in its company DNA, which prides itself on a set of core values encompassing entrepreneurship, innovation and team spirit, on the road to building a culture that celebrates diversity and openness; one where employees are empowered and involved.

“We are a relatively young, dynamic bank and we therefore do not have those legacy issues that some of the other financial institutions may have to unlearn and unwind,” adds Lam. “As a management team, we are also rethinking leadership, where managerial courage is more important than ever in these unprecedented times.”

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Above Pamela Hsu Phua (right) is driving forward the plan to implement Strategy 2026 along with her team, including Heline Lam, managing director and chief of staff Asia

Investing for Change

The pandemic has fundamentally altered how we live, work and unwind. For many of us, it has ignited a shifting of priorities. Investors, too, are viewing investments through a different lens these days.

“The lockdowns inevitably resulted in an economic standstill, but they also had some noticeable and positive side-effects: empty streets and a sky devoid of jet contrails, reducing noise pollution and improving overall air quality, thus the quality of life. For many, this was a wake-up call,” observes Thomas Rupf, CIO Asia and head of Trading Execution. “The pandemic not only opened up new investment opportunities in the realm of industrial transformation, but also sharpened investors’ desire to put their money to work in a goal-oriented, sustainable way.”

Through VP Bank’s new Sustainable Plus offering, investments with sustainability themes can now be added to a client’s portfolio in a targeted and seamless manner, based on five blocks: Environment and Climate Action; Health and Demographic Change; Renewable Energies and a Circular Economy; Equal Opportunity, Education and Security, and Sustainable Infrastructure. Investors can also opt for bonds that finance green and socially responsible projects.

“With impact investments such as green bonds, social bonds and microfinance, concrete results can be achieved in the areas of climate protection and positive social change,” says Rupf.

In today’s uncertain climate, relationships and trust are paramount, and for investors seeking to seize opportunities in this region, partnering an agent of positive change can make all the difference.

Disclaimer: This article and its contents do not constitute a recommendation, offer, invitation to offer or solicitation by VP Bank to enter into any transaction or to buy, sell, or hold any security, financial product, or instrument. The information, opinions and views herein moreover do not constitute legal, financial, investment, tax or other forms of advice.

Credits

Photography  

Darren Gabriel Leow and Mike Pickles

Styling  

Joey Tan and Tasha Ling

Hair  

Dollei Seah/Makeup Entourage and Wendy Lee/Wendy's Workshop 

Make-Up  

Dollei Seah/Makeup Entourage and Wendy Lee/Wendy's Workshop 

Outfit  

On Phua: Hermès; Kimhekim (Society A); Giorgio Armani; Van Cleef & Arpels. On Lam: Materiel Tbilisi (Harvey Nichols); Christian Louboutin; Ralph Lauren; Self-Portrait, Norma Kamali and Ninety Percent (Net-a-Porter); Van Cleef & Arpels. On Wang: Simonnot-Godard and Drake's (The Armoury); Ralph Lauren 

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