Out with the (visible) supercars and in with the solar-powered vineyards. Here’s how to brag about your lifestyle—the 2021 way
Being sustainable doesn’t mean having to take the shine off your gilded lifestyle, make fewer extravagant purchases or even travel the globe any less. With so much scrutiny these days, ensure your environmental virtue-signalling stays on point and greenwash your consumerist indiscretions by adopting a new kind of status symbol—one that makes you impervious to criticism.
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Tree Brokers
As millennials swooned over potted houseplants during lockdown, the true horticultural connoisseurs set their sights on entire trees. Up sprouted an entire industry of tree brokers, promising to furnish clients’ estates with “trophy trees” from anywhere in the world. Just point your finger at that perfectly balanced, mature monkey puzzle tree you saw on your travels around South America and it won’t be long before it shows up on the back of a lorry. Tree-planting is all the rage among billionaires, don’t you know?
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