Tan She Yong rediscovered the pleasure of running after he was encouraged by a college friend to train together to run a marathon. Though they parted ways after graduating, the experience stayed with him and it made him realise that running, as a sport, was better performed in a group.
Longing to reconnect with others with similar interests, he reached out to other running enthusiasts with a vision in mind: to make running a fun group activity where people can support each other no matter where they are in the world. Inspired to make his vision a reality, he quit his job as an engineer to start BiiB in 2017 and created a mobile app that brings people together and run as a team.
We speak to Tan about the challenges running has faced, where he envisions the app, and what he’s most inspired by.
An important lesson I learned is that branding and positioning is critical. We needed to commit and focus on the direction we want to go as a company. Being involved in building communities, we hear lots of voices who all want different things. The trick is not to be swayed by the opinion of others, otherwise, we won’t be fair to everyone.