Spritzer envisions a carbon-neutral and socially ethical future

Spritzer’s bottles are made from 100 per cent recyclable materials

Founded in 1989, Spritzer has grown to become a leading mineral water brand in Malaysia, achieving a three-star rating in the Superior Taste Award 2022 from the International Taste Institute for its silica-rich natural mineral water.

Its current group CEO, Kenny Lim, is no stranger to the business. As the son of founder Dato' Lim Kok Boon, the younger Lim has been involved in operations for the past two decades since 2003. We speak to him about running the family business and his aspirations to reduce the brand’s environmental impact.

Above Aerial view of the Spritzer Taiping Plant

Aerial view of the Spritzer Taiping Plant

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Though his father founded the company, Lim was granted no special privileges. Instead, he was appointed as a van sales personnel at a young age, an intentional move to immerse him in the daily operations and groundwork of the company.

Lim was then involved in Spritzer as a sales executive, working his way up the ranks to become the marketing manager, deputy general manager, and general manager. In 2016, his dedication led to his appointment as the group CEO, a testament to his profound journey within the company.

During this time, he has witnessed remarkable transformation within the company. “Evolving from traditional work methods employed two decades ago to embracing cutting-edge technologies today, Spritzer's progress is truly inspiring and fulfilling," he enthuses.

Above Spritzer’s manufacturing plant is located within a 400-acre rainforest

Spritzer’s manufacturing plant is located within a 400-acre rainforest

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With a trusted and dependable team effectively handling day-to-day operations, Lim has taken a step back from direct involvement, channelling his focus into envisioning, discussing, and strategising expansion plans alongside the top management team. He believes challenging boundaries and embracing novelty will propel the team towards achievements and new opportunities.

Above The complete range of Spritzer products

The complete range of Spritzer products

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The company’s journey faced hardships and obstacles, but Lim's father saw each challenge as an opportunity, never fearing failure but embracing every learning experience. Fostering a united team and prioritising exceptional customer experiences was instrumental in the journey.

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The company remains steadfast in its commitment to sustainability, intensifying efforts to increase the percentage of recycled materials utilised in Spritzer’s packaging. Simultaneously, the team strives to elevate the production facilities with state-of-the-art automation and digitalisation, fostering an environment of innovation.

With a robust e-commerce system already in place, Lim’s vision extends to a more holistic plan that seeks to expand coverage areas and optimise the speed of delivery, crafting seamless and exceptional customer experiences.

“As we embark on this transformative journey, our unwavering dedication to progress will propel us toward a brighter, more sustainable future,” he says.

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Credits

Photography: Spritzer

Topics

Spritzer