Cover Participants of Century Tuna 'Saving Our Seas' initiative
Participants of Century Tuna 'Saving Our Seas' initiative
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Through the programme, the leading canned tuna brand in the Philippines implies how significant marine conversation is and what we can do to be a part of the solution
As an island country in Southeast Asia, the Philippines is known to be teeming with aquatic life. With this, our home is recognised as a house of the world's most prosperous marine biodiversity centres. But despite this wondrous feat, our country's greatest treasures are unfortunately in danger due to alarming environmental issues—among which is plastic pollution.
Plastic pollution is the accumulation of plastic objects and particles in the Earth's environment affecting the welfare of humans, wildlife, and their habitat. Over the years, we've gone through several movements supporting the cause of taking action and ending this crisis.
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Such initiatives like regularly recycling, choosing reusable versions, opting for alternative packaging, buying from low-waste shops, avoiding microplastics, and even just speaking up are already beyond helpful and make a big difference to the health of the environment and in saving our planet.
And last March 25, in line with the celebration of Earth Hour, another measure in answer to the plastic plight was given birth to.
Above Century Tuna: Saving Our Seas
Century Tuna: Saving Our Seas
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Century Tuna, the leading canned tuna brand in the Philippines, introduces Saving Our Seas. It is a programme to raise awareness of marine conservation and reminds people of the importance and impact of being a part of the solution as responsible consumers.
Above Carlo Endaya, Vice President and General Manager of Tuna Domestic, Century Pacific Food Inc
Carlo Endaya, Vice President and General Manager of Tuna Domestic, Century Pacific Food Inc
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"As part of Century Tuna's mission to give back to our planet and our seas, we [launched] the Saving Our Seas initiative to help [in] the fight against plastic pollution, especially in our Philippine Seas," says Carlo Endaya, vice president and general manager of Century Pacific Food Inc.
"Let's make a huge difference for our beaches and continue to enjoy the marine resources we need," he concludes.
Above Century Tuna Ambassador Alden Richards talks about his advocacy of saving the seas
Above Century Tuna: Saving Our Seas Aling Tindera Program
Century Tuna Ambassador Alden Richards talks about his advocacy of saving the seas
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Joined by Century Tuna Ambassador Alden Richards and Superbods winners and finalists together with volunteers from the community, Saving Our Seas started through a Beach and Reef clean-up activity in several areas within Mabini, Batangas.
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"I am so honoured to be part of Century Tuna's Saving Our Seas initiative, and I support this project as I believe we are all connected to nature. We can only remain healthy if we have a healthy environment. It is our responsibility to protect and save our seas," says Richards.
Above Century Tuna Ambassador Alden Richards talks to the community of Brgy. Ligaya, Mabini, Batangas
Above Century Tuna Ambassador Alden Richards with the community of Brgy. Ligaya, Mabini, Batangas
Century Tuna Ambassador Alden Richards talks to the community of Brgy. Ligaya, Mabini, Batangas
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Saving Our Seas is also in partnership with HOPE's Aling Tindera Waste-to-Cash programme, in which people in the community can collect their plastic waste and exchange it for cash. Through this collaboration, Century Tuna reinforces the Plastic Circular Economy concept: all plastics collected and recycled are diverted away from nature to ensure they won't return to the open environment. This is done by bringing it to processors, which turn them into something useful and can be used again by the people.
Along the shoreline of Mabini, Batangas, 11 key areas were already deployed with the Aling Tindera waste bins, where people can drop their plastic and convert their trash into cash. Saving Our Seas aims to collect at least 10 metric tons of plastics for its pilot year.
Above Ilusion Farias, Managing Director of HOPE
Ilusion Farias, Managing Director of HOPE
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“We are very excited to partner with Century Tuna for the Saving Our Seas initiative. This campaign will help grow awareness and encourage more people to join the fight against plastic pollution. We hope Filipinos will take this opportunity to exchange their waste for cash and save our seas at the same time,” shares Ilusion Farias, managing director of HOPE.
For more information and updates, visit Century Tuna on Facebook and @centurysuperbods on Instagram.
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Illustration: COMCO Southeast Asia
Kristina's passion to write came from her love for books. If her nose isn't buried in one nor her fingers are tapping away on a keyboard working on a write-up, you'll find her having a feast at a new restaurant or savouring coffee in the nearest shop listening to rock music. Also interested in computer games and all things Japan, she spends her free time playing Dota 2, watching anime, as well as reading manga.
