Cover Volunteers picking up waste from the reef of Anilao, Batangas
Volunteers picking up waste from the reef of Anilao, Batangas
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Century Tuna Superbods, executives, and volunteers work together for shore clean-up in Batangas
Beach clean-ups remain paramount to the health of the seas, as marine animals worldwide continue to be affected by plastic pollution. The country is doing its best to achieve cleaner and livelier seas, with Century Tuna lending a hand to the cause.
The company kicked off its Saving Our Seas campaign by spearheading the “biggest beach clean-up in history” in Mabini, Batangas. In partnership with the impact organization HOPE and Aling Tindera’s Waste-to-Cash programme, which encourages the public to become responsible for plastic waste management.
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Above SOS Volunteers picking up waste from the shores of Anilao, Batangas
SOS Volunteers picking up waste from the shores of Anilao, Batangas
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On the first day of the shore and reef clean-up, a total of 156 trash bags with 805.4 kilograms of trash were collected by 212 clean-up volunteers, joined by Century Tuna ambassador Alden Richards and the Century Tuna Superbods.
More from Tatler: Century Tuna launches ‘Saving Our Seas’ initiative to combat plastic pollution
More than just a clean-up activity, Century Tuna aims to inspire Filipinos through the Saving Our Seas campaign to participate in lessening the plastic pollution in the seas and take action to clear away existing plastic waste. With the public’s help in the advocacy, the goal is to collect 10 metric tons of plastic away from the seas this year.
“Century Tuna has moved forward in terms of taking an initiative on sustainability, by putting together the right elements that will make it sustainable. I think it’s a start, and given the response, it’s inspiring to continue this campaign,” says Greg Banzon, EVP and COO of Century Pacific Food, Inc.
Above Beach clean-up participants posing for a picture
Beach clean-up participants posing for a picture
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“We still want everybody in the Philippines to join even if they’re not at the beach because plastic pollution prevention starts in our home. Our usage of plastic has to make its way into the right material and recovering facility, and the Aling Tindera sites are also nationwide. That’s what we want to communicate to people,” says Carlo Endaya, Century Pacific Food, Inc’s VP & GM for branded tuna business.
Before the campaign, Century Tuna has been plastic-neutral in their operations for three years now. The brand recognises Aling Tindera and HOPE Foundation as the game changers in completing the plastic circular economy, allowing communities to earn money from collecting plastic and ensuring that the plastic collected goes to proper facilities to be properly recycled or disposed of.
For more information, visit the newest Saving our Seas microsite at centurytuna.ph/SavingOurSeas/.
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Photography: COMCO MUNDO LEAGUE OF ENTERPRISES
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Angela Nicole Regis Guiral is a digital editor at Tatler Philippines. She studied journalism and has since written features that look closely at how culture, lifestyle and social impact converge, while occasionally wandering into the worlds of style and travel.
