The death of Zenaida “Nedy” Tantoco on February 8, 2024, left a void not only in the field of luxury retail, where she reigned supreme for decades, but in other circles where she wielded a permeating influence
In social circles, her commanding presence was always a must-invite; art circles felt privileged to benefit from her unyielding support; the world of philanthropy counted her as one of their most generous souls. And yet, if by some fluke of the universe, you did not know how she looked like, it would have been difficult for you to guess that this unassuming woman who moves about with feminine grace, a demure smile and a soft low voice was actually a repository of power.
Nedy was born to the role. The eldest daughter of Glecy Rustia and Bienvenido Tantoco, Sr, who built the retail empire Rustan’s Commercial Corporation, learned from the best mentors the meaning of hard work and industry. She started her lessons from the time she was in grade school at the Assumption Convent. After school, she went straight to her parents’ growing department store nearby in San Marcelino and helped around doing odd jobs from entertaining the shoppers to helping at the cashier.
Her mother was a great influence. It was clear to see both the strength and the business foresight of Glecy in Nedy. The daughter continued the relationships her mother built with global luxury brands, cementing these as long-lasting partnerships. As such, Glecy propelled the Rustan’s brand into its position of leadership in luxury retail in the Philippines.
