One of the Philippines' esteemed tastemakers of luxury retail shares future plans to continuously grow the empire before stepping down in the coming years
Zenaida "Nedy" Rustia Tantoco, Chairman and CEO of Rustan Commercial Corporation and Stores Specialists, Inc, has led Rustan's to the forefront of Philippine retail, even in the face of challenges brought about by the pandemic.
She is a woman of significant influence—both in corporate professionalism and lifestyle. While her family’s flagship retail establishment, Rustan’s in Makati, underwent renovation in 2021 to improve and expand its professionally curated roster of global brands, the SSI Group has continuously brought globally relevant brands to the Philippine luxury market, solidifying its presence in the country.
See also: These Asian tastemakers are behind the best dining experiences in the region
What are your projects in the last two years that you are most proud of? Why?
Zenaida Rustia Tantoco (ZRT): A recent project we started in the year 2021 is perhaps one of our most important decisions and that is to update and renovate our flagship store, Rustan's, at the Makati Commercial Center. We started on the first floor of our Beauty Hall, which we are hoping will open by November 2022. Just in time for the Christmas Season.
See also: Tatler Christmas gift guide 2022: what to get for your family this Christmas
ZRT: In Store Specialists, Inc, we are proud of the recent opening of our Hermes Store at Greenbelt 3. The formal launch was held recently last September 23, 2022. It was a very successful opening judging from the number of guests who attended this event.