Cover Nicolas Travis

From Singapore to America, Travis’ skincare brand is the talk of the town. He tells us how he did it

Believe it or not, Allies of Skin CEO and founder, Nicolas Travis, didn’t always have skin that resembled a glazed doughnut. In fact, he, like many of us, was faced with bad acne as a teenager.

“[During that time in my life] I realized that there were a lot of empty promises in this industry. I really wanted to create formulas that give people joy and help them feel fearless in their skin,” he explains.  

However, this was put on pause at the age of 19 when he got into an accident that resulted in him falling into a deep depression.

In case you missed it: Skincare Secrets: Tatcha founder Vicky Tsai shares how she follows a classic Japanese skincare routine

Tatler Asia

“I slipped and fell in the bathroom, smashing my face. I had broken several parts of my face, and I needed to have reconstructive surgery. Because I didn't have much money and was spending part of my time in Bangkok, I decided to get it done there. The surgery was an utter failure. I ended up with two infections, necrosis, and dents on my face,” Travis shares.

For the next three years, Travis was in and out of operating theatres in an attempt to fix the dents and scars. “I kept trying because I thought I needed to be fixed, but I just ended up with more damage and scar tissue. I felt like a complete failure,” he recounted.  

This led him to see a therapist, who asked: “If you had no choice but to live, what would you want to achieve when you’re 30?”

The question was the push he needed to start his skincare line. “If I could help one person feel better about themselves through their skin, then my painful experience would have been worth something,” the entrepreneur shares.

The journey wasn’t easy, to say the least, as Travis had created Allies of Skin using loans from his siblings and maxed-out credit cards.

In 2016, he launched his first product, Peptides & Antioxidants Firming Daily Treatment, a five-in-one product that helps to hydrate, firm, refine, protect and brighten skin—and the rest, as they say, is history.

Today, this homegrown skincare brand has a cult following status—not just in Singapore but across the globe, with international stars such as Kaia Gerber, Henry Golding and Hailey Bieber swearing by his products.

That said, the entrepreneur isn’t stopping here as he hopes to continue “serving our allies from head to toe, inside out”. While he is busy running his beauty empire, we sat down with the skincare guru as he shares more about how he makes it work.

Don't miss: 5 clean beauty skincare brands to look out for in 2023

Tatler Asia

What is a typical morning like for you?

Nicolas Travis (NT): Every morning, I start my day with meditation and one lesson from Helen Schucman's book, A Course in Miracles. I work out in the morning and then it’s off to work.

What does a standard workday look like for you?

NT: It’s never the same. My main job is to think of where to take the company in the next two to three years. What formulas need to be created, how to win at retailers, and what problems need to be solved. As we grew from five employees in 2020 to over 50 in 2023, I am constantly moving from team to team.

What time do you usually have lunch? What do you usually have for lunch?

NT: Usually around 1 to 3 pm. I have a meal service that I use—high protein, no dairy, no gluten—and so lunch is whatever is on the menu that day.

Tatler Asia

Free time: overrated or underrated? Why?

NT: Underrated. It depends on how you use said time. I think there is so much value in daydreaming and taking time to marinate in ideas and solutions. That’s not talked about enough. We’re often wired as a society to focus on reacting and less on actual intention.

How do you achieve a work-life balance? How do you set boundaries?

NT: The biggest lesson for me in 2022 was to first put the oxygen mask on myself first before helping others. I work all the time and I derive a lot of joy from that. But I’ve learnt that I don’t have to say ‘Yes’ to everything. I need to say ‘Yes’ to myself first and have my tank be full so that it can overflow to others.

You can never give what you don’t have. Servitude is best done from a place of fullness.

What was your first job? What did you learn from it?

NT: My first job was at Haagen Dazs. I learnt how simple things can give people joy—like eating ice cream on a hot day. 

How do you chase your dreams?

NT: By giving myself permission to fall and not get it right the first time. When you let go of any perceived fear of things not working out, you are free to go after everything you want.

Risks: should you take them? Why or why not?

NT: Yes, as this lifetime we have is limited. Also, you can’t get anything wrong. Everything you go through causes growth and expansion. So, if you took a risk and it didn’t work out, you will develop emotional and mental muscles during those tough times.

You won’t be able to appreciate those muscles while you’re going through hell but when you’re out of it, you’ll see just how much stronger it has made you. That’s never a bad thing.

How do you deal with your shortcomings?

NT: By being conscious of my blind spots and allowing myself space to grow and be stretched. Also, killing my ego every day is something I practise daily.

Read more: 7 relaxing facials to try in Singapore

What is an idea/thought that you heard recently, that you thought was interesting?

NT: The person I aspire to be has nothing to do with my external appearance.

How do you unplug?

NT: “Do Not Disturb” mode on my phone is a lifesaver.

What is the best piece of advice that you have ever gotten?

NT: You will hear many no’s in life, ignore them. Focus on the ‘yes’. All you need is one yes—one person to open the door and pave the way for you.

How do you think the industry has changed over the years?

NT: I think it has changed for the better as consumers are getting savvier and demanding more from their products and brands. More transparency and accountability are always a good thing.

How do you prioritise tasks?

NT: Making lists so I don’t miss anything out for starters. Then, I just move down the list until there’s nothing left.

Do you have any advice for entrepreneurs hoping to enter this industry?

NT: Focus on why you started and your reason for being. Focus on creating the best formulas you can.

What’s the most important part when it comes to skincare?

NT: Consistency, diligence and daily SPF.

Topics