Cover Thai actor Nattawin Wattanagitiphat is among the Asian celebrities who are shaping the global conversation about fashion.
Thai actor Nattawin Wattanagitiphat is among the Asian celebrities who are shaping the global conversation about fashion.
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Asian celebrities have risen to the top of fashion’s power rankings, according to a recently released report by Launchmetrics
The fashion world has seen a remarkable transformation in recent years, with Asian celebrities stepping into the spotlight as powerhouse figures on the global stage. This shift was most evident during Paris Fashion Week 2025, where, according to Launchmetrics’ white paper, stars like the Philippines’ Heart Evangelista, Thailand’s Nattawin Wattanagitiphat and South Korea’s Jennie Kim and Jisoo of Blackpink dominated media impact rankings.
A key takeaway from the Launchmetrics report, which uses the Media Impact Value (MIV) system to quantify influence across various platforms, is the dominance of Asia in global fashion conversations. At the Fall/Winter 2025 Menswear Paris Fashion Week, Asian celebrities generated an impressive 77 per cent of the total celebrity MIV for the event, with the top five most impactful celebrities exclusively from the region. Of note, Thailand also made the leap to third place in regional performance, propelled by the country’s robust celebrity coverage.
Also read: How Asia’s Most Influential women are paving the way for future female leaders
The trend continued at the Spring/Summer 2025 Haute Couture Week, with South Korea, the Philippines and Thailand emerging as the top three countries for celebrity performance. “On average, Asian celebrities generate 370 per cent more MIV than their European counterparts,” the report added, “underscoring the growing power and influence of the region in the world of Haute Couture.”
As Asian personalities continue to gain recognition on prestigious platforms like international fashion weeks, they transform how fashion stories are told and who gets to tell them. Below, meet the fashion superstars of Asia’s Most Influential who are leading the conversation in global fashion.
Heart Evangelista, global fashion icon, visual artist, entrepreneur (Philippines)
Heart Evangelista’s ability to command the world’s attention solidifies her status as one of the most impactful figures in fashion. Rising to fame through her work in television and film, Evangelista built a strong celebrity foundation before carving out a distinct identity in style and luxury.
At the SS25 Haute Couture Week, she generated a MIV of US$3.8 million, making her the top celebrity and the fifth most influential voice of the event, trailing only Vogue US, Vogue France, Dior and Valentino. Earlier, at the FW25 Menswear Paris Fashion Week, she ranked as the third top celebrity with an MIV of US$6.4 million, as well.
Beyond her impeccable style, Evangelista is a sought-after collaborator for luxury brands. Most recently, she was named the regional ambassador for Mugler Fragrances in Southeast Asia.
Read Heart Evangelista’s full profile on Asia’s Most Influential
Nattawin Wattanagitiphat, actor (Thailand)
With a MIV of US$14.2 million, Nattawin Wattanagitiphat emerged as the most influential celebrity at FW25 Men’s Fashion Week in Paris. Further cementing his presence on the global stage, the Thai actor also ranked fourth overall, trailing only behind industry giants like Louis Vuitton, WWD and Gala
Also known as Apo, the actor gained international recognition for lead roles in projects such as KinnPorsche and Man Suang, both alongside Phakphum Romsaithong. Beyond acting, his impact in fashion continues to soar as a global brand ambassador for Swiss watchmaker Piaget and Paris fashion house Dior. In 2024, he made a grand entrance at the Dior Gold House opening in Bangkok, arriving in a custom-designed tuk-tuk by Saran Yen Panya of 56th Studio.
Read Nattawin Wattanagitiphat’s full profile on Asia’s Most Influential
Jackson Wang, co-founder, Team Wang Design (Hong Kong)
Jackson Wang secured the fifth spot among the most impactful celebrities at FW25 Men’s Fashion Week in Paris, generating a MIV of US$1.9 million. Wang has built a thriving solo career that blends music, fashion and creative entrepreneurship. Beyond his roots as a member of the K-pop boy band GOT7, the singer and rapper co-founded Team Wang Design, the luxury streetwear label that focuses on minimalist essentials and individual expression.
Wang notably appeared in Louis Vuitton’s most recent men’s show, as well as in its promotional video, reinforcing the house ambassador’s close connection to the luxury fashion house.
Jeff Satur, actor and singer (Thailand)
Above Jeff Satur, actor and singer
Jeff Satur, actor and singer
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In 2024, Jeff Satur was named brand ambassador for jewellery house Cartier and made history as the first Thai brand ambassador for the Italian fashion giant Valentino. The artist’s growing influence in fashion was further highlighted at the SS25 Haute Couture Week, where he amassed a MIV of US$2.3 million, making him the fourth most influential celebrity, trailing only behind powerhouses Heart Evangelista, Jennie Kim and Ji-soo.
Beyond fashion, Satur is a dynamic talent across multiple industries. In 2024, he released his debut full-length album, Space Shuttle No. 8, which led to a highly anticipated Asia tour. In acting, he captivated audiences with his performance in the 2022 hit series KinnPorsche and later on took on his first lead movie role in 2024’s The Paradise of Thorns.
Tatler Asia’s Most Influential is the definitive list of people shaping our world today. Asia’s Most Influential brings together the region's most innovative changemakers, industry titans and thought leaders who are driving positive impact in Asia and beyond. View the full list here.
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