Cover Sammi Lim, founder of Belle Mi Wellness Sanctuary
Sammi Lim, founder of Belle Mi Wellness Sanctuary
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The Brilliance Capital founder shares why she launched Belle Mi Wellness Sanctuary and how she is redefining self-care in Singapore
In real estate, Sammi Lim has long been recognised for her sharp instincts and client-first mindset. As the founder and executive director of Brilliance Capital, she built a reputation on resilience, discipline, and vision—qualities that helped her navigate one of Singapore’s most competitive industries. But even as she thrived in property, her entrepreneurial curiosity continued to reach beyond the boardroom.
This year, that instinct took shape in the form of Belle Mi Wellness Sanctuary, her first foray into beauty and wellness. Located within the city centre, the new destination brings together treatments that are typically scattered across multiple salons: lashes, facials, hair spa, nails, and more. “For years, I found myself running from one location to another,” Lim recalls. “It was time-consuming and sometimes overwhelming amidst a busy schedule. I wanted to create a sanctuary where all these treatments could be done under one roof.” Thus, Belle Mi was born out of this vision: an all-in-one destination for beauty and wellness that feels both practical and luxurious.
Read more: where to experience Singapore’s most pampering scalp and hair treatments
The shift from property to beauty may seem unexpected, but for Lim, both worlds share a common thread: the art of curation. In real estate, it was about envisioning how people might thrive in a home or workspace. At Belle Mi, it is about designing an experience that leaves clients feeling both cared for and restored. “It’s about flow, ambience, and how people feel from the moment they walk in until they leave,” she explains.
For Lim, Belle Mi is more than a business. It is a reflection of her own lifestyle and philosophy: that true success is not just about achievement, but about sustainability and self-care. “Success isn’t just about hard work, it’s also about knowing when to pause and take care of yourself so you can keep showing up strong,” she says. With Belle Mi, she hopes to offer that same reminder to others.
Here, the entrepreneur speaks to Tatler Singapore about her career journey, the lessons she brings from property to beauty, and her vision for a sanctuary that balances efficiency with indulgence.
Above Sammi Lim at the grand opening of Belle Mi Wellness Sanctuary
Sammi Lim at the grand opening of Belle Mi Wellness Sanctuary
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What has been the most surprising challenge in setting up a beauty salon, compared to your past ventures?
Unlike property, where the focus is often on scale and transactions, beauty and wellness is deeply personal. It surprised me how much emotional detail goes into shaping the customer journey—everything from the scent of the room to the uniforms of the team contributes to how someone feels. It’s a challenge, but also very rewarding, because the results are so immediate — you see someone leave looking radiant and feeling better than when they came in.
That said, this may not be a surprising challenge but rather a common one across industries and entrepreneurship: curating the A-team. Having the right people with the right skill sets is absolutely crucial. I am extremely particular about this because I want to ensure every customer enjoys consistently high-quality treatments and leaves satisfied — and returns again and again.
The property market can be highly competitive. What personal qualities or strategies helped you thrive and stand out as a leader in that space? How will these also shape your new role as a beauty entrepreneur?
Adaptability and a client-first mindset. In property, no two clients are the same, and success comes from listening deeply, anticipating needs, and delivering value. I’ve always combined strategic thinking with empathy — and that’s exactly how I’m approaching Belle Mi.
We also place a strong emphasis on using only quality products, because I believe true care comes not just from service, but from ensuring clients receive the best possible results in a safe, effective, and luxurious way.
Above Belle Mi Wellness Sanctuary offers a range of services such including treatments for hair, lashes, facials, nails, and more
Above There are both open areas and generously spaced private rooms for those who prefer that option
Belle Mi Wellness Sanctuary offers a range of services such including treatments for hair, lashes, facials, nails, and more
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How did you approach designing the salon’s space and customer experience?
I designed Belle Mi with flow and harmony in mind. I wanted the interiors to feel calming yet contemporary, with soft touches that signal comfort and elegance. The customer journey is just as important—seamless, efficient, and always welcoming. From the moment you step in, everything is meant to make you feel at ease and at home. We created open areas for a lively, social feel, as well as generously spaced private rooms for those who prefer tranquility. And our VIP room offers a truly elevated experience, complete with a private shower for ultimate comfort and privacy.
Are there particular beauty rituals or treatments that you personally swear by, and did they influence the salon’s offerings?Absolutely. I personally swear by regular lash extensions, facials, and hair spa treatments—and before Belle Mi, I always had to go to different salons for them. Regular lash extensions and facials give me that “ready-to-go” look anytime, without the need for much makeup, which makes them especially great for travel and life on the go. That experience directly shaped the concept of Belle Mi: why not create one destination where all of these treatments can be enjoyed together? That way, people can save time while still indulging in self-care. I also love manicures, pedicures, and our hand and foot spa treatments, which are some of the most relaxing ways to reset. These rituals definitely influenced the services we designed at Belle Mi.
Above Belle Mi Wellness Sanctuary
Belle Mi Wellness Sanctuary
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Looking back, what advice would you give your younger self when you were just starting out your career?
I would tell myself: trust the process, don’t be afraid to take risks, and never underestimate the importance of self-care. Success isn’t just about hard work, it’s also about sustainability, knowing when to pause, and taking care of yourself so you can keep showing up strong. It’s about loving your body to run the longer-term marathon—that’s why I created Belle Mi. To remind us all to show up strong, confident, and positive in both work and life.
As someone who balances a demanding career with personal passions, how do you approach finding balance in your life?
Balance for me comes from being intentional. I carve out time for myself, whether it’s through exercise, wellness rituals, or simply spending time with loved ones. Belle Mi is actually an extension of this philosophy—it’s about creating space for balance, so others can find time for themselves too. We’ve even had requests to host intimate girlfriend pampering parties, kids’ birthday celebrations, and family wellness days here at Belle Mi. I love that it has become a space where balance can be shared with the people who matter most.
What excites you most about this next chapter in your career?
I’m excited to touch people’s lives in a new and very personal way. In real estate, I helped clients find their dream homes, dream offices, and dream investment properties. With Belle Mi, I hope to help them find joy, beauty, and wellness within themselves. Belle Mi is a place where you can indulge in me-time or enjoy meaningful bonding sessions with family and friends. Seeing that vision come alive, and watching customers leave with a glow, excites me more than anything.
Andrea Saadan is the Senior Digital Editor of Tatler Singapore. She oversees all digital content for the website and currently leads the Beauty and Lifestyle verticals. As a child, she had always enjoyed reading and writing but it was only after she joined her college newspaper, The Spectrum, in Buffalo, New York, that she considered a career in journalism. Her love for all things beauty started from the age of two—when she was caught playing with (and damaging) her mother’s YSL lipstick. On top of her day job, she is also an unpaid beauty consultant for friends and family. Besides make-up, her obsessions include the wizarding world of Harry Potter, podcasts, ice-cream, her walking pad and watching endless re-runs of The Office (US).
