From AI-generated campaigns to smart accessories, here’s how fashion brands embraced tech at Paris Fashion Week
As we have seen over recent fashion seasons, the intersection of fashion and technology is no longer a distant vision—it is here, infiltrating reality through nostalgic tech bags, virtual reality fitting rooms, and Inspector Gadget-like glasses. At Paris Fashion Week 2025, AI and advanced tech innovations have become even more central to how luxury brands crafted, showcased, and marketed their designs. From AI-generated couture to interactive digital fabrics, this season proved that fashion is embracing the digital revolution in ways that are as functional as they are artistic. Here are five ways technology reshaped the runway and beyond.
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AI-Generated couture: a new design frontier
AI is becoming a key tool in the creative process, assisting designers in exploring complex patterns, textures, and silhouettes. This year, several designers attempted AI-powered designs, where artificial intelligence supported the creation of garments by studying patterns, textures, and silhouettes to generate designs that are both aesthetically pleasing and highly functional.
Beyond the runway, Moncler has been actively exploring AI integration in its creative processes. The brand previously worked with Maison Meta to produce an AI-generated advertising campaign. It has also leveraged digital intelligence to assist in the conceptualisation of its latest outerwear designs, like the Verone AI jacket.
Beyond aesthetics, AI is also being used for trend forecasting. According to Techpacker, a company that makes clothing design and product development software, brands are leveraging AI to predict fabric preferences and colour trends based on global consumer data, influencing their latest collections' palettes and material choices.
