can AI think?
Cover Can AI think? Turns out AI collapses when faced with complex puzzles, just like many humans
can AI think?

Apple scrutinises AI reasoning models such as Claude and DeepSeek in a new research battle

Can AI think or not? This is the big question that is unfolding in the technology world after Apple published its research exploring whether smart AI systems can really think or if they only create an illusion of thinking. The study has started a debate that shows experts disagree about how we should test AI intelligence.

Apple researchers recently published findings showing that even the best AI systems collapse when trying to solve complex puzzles. Their study tested top AI systems like Anthropic’s Claude, OpenAI’s newest models and DeepSeek’s thinking programmes using classic brain teasers like the Tower of Hanoi and River Crossing puzzles.

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can AI think?
Above Is AI truly intelligent? Apple researchers don’t seem to think so
can AI think?

Apple’s results were clear: these advanced systems don’t really think but instead copy patterns from their training. When faced with step-by-step problems that need new thinking to solve their growing levels of difficulty, the models struggle and generate mixed results, suggesting their thinking skills might not be as developed as one might think at the outset.

But the AI industry is fighting back. Researchers from Anthropic and Open Philanthropy have published their own study where they have argued that the failures happened because of bad testing rules, not because AI can’t think.

Tatler Asia
can AI think?
Above As puzzles get harder, AI systems seem to collapse
can AI think?

This debate between experts shows bigger disagreements about how to test AI and measure machine thinking. While Apple’s research suggests we should be careful about current AI abilities, critics say it’s the testing methods that have their limitations, which in turn can’t prove that AI systems have major limits.

The debate comes down to whether these systems can really think or just pretend to think well. As AI keeps getting better quickly, creating proper ways to test it becomes more important for understanding what these technologies can and can’t do reliably.

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Suchetana Mukhopadhyay
Digital Content Manager, Tatler Hong Kong
Tatler Asia
Suchetana Mukhopadhyay

Suchetana Mukhopadhyay is the Digital Content Manager for Tatler Hong Kong. In this role, she leads all digital editorial and branded content on Tatler Hong Kong’s website, from brainstorming story ideas with the writers to editing and publishing the articles, and from managing the overall content flow to driving search engine optimisation. She also leads the beauty content at Tatler Hong Kong and across the region, and is always looking to champion diversity through her articles. She was previously with Cedar Hong Kong and Gafencu, and freelanced for the South China Morning Post, Campaign Asia-Pacific, CNN and more. Contact her here.