Cover The partnership was formalised through a Memorandum of Understanding (MoU) signed on Sunday, 18 May 2025 (Photo: Paragon Wardah)
The partnership was formalised through a Memorandum of Understanding (MoU) signed on Sunday, 18 May 2025 (Photo: Paragon Wardah)
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The collaboration between Wardah and Al Mujadilah Qatar Foundation focuses on advancing women’s development through education, community and faith-based leadership
For women, by women—the collaboration is rooted in a shared mission to empower women.
ParagonCorp Wardah and Al Mujadilah celebrated a monumental moment on the 18 May 2025. This partnership marks a significant milestone in the shared commitment to empower Muslim women through purpose-driven leadership, global policy dialogue and community-based engagement within the Global Halal Ecosystem.
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Together, ParagonCorp Wardah and Al Mujadilah aim to provide a safe space and platform for thought leadership, nurture emerging women leaders in faith, policy and social impact and strengthen Indonesia–Qatar relations through shared values and vision.
Above Retno Marsudi, Dr. Sari Chairunnisa, Amalia Sarah Santi, Elfira Loy, Dewi Sandra and Prof. Dr. Sohaira Siddiqui at the Al-Mujadilah Centre and Mosque (Photo: Paragon Wardah)
Retno Marsudi, Dr. Sari Chairunnisa, Amalia Sarah Santi, Elfira Loy, Dewi Sandra and Prof. Dr. Sohaira Siddiqui at the Al-Mujadilah Centre and Mosque (Photo: Paragon Wardah)
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A pioneering institution located in Doha, Qatar, the Al-Mujadilah Centre and Mosque for women is dedicated to empowering Muslim women through religious, educational and social programming. Established in 2024 by Her Highness Sheikha Moza binti Nasser, Chairperson of Qatar Foundation, the centre aims to reinforce Islamic identity among women and provide a platform for their active participation in public discourse.
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Al-Mujadilah offers over 100 programs, including Quran memorisation courses, reflections on Hadith, personal development workshops and research initiatives. These programs are designed in consultation with Muslim women to address contemporary issues and foster intellectual engagement.
The partnership was celebrated by prominent female figures from the fields of diplomacy, global leadership, the halal beauty industry and women’s empowerment in attendance. These included Retno Marsudi, former Foreign Minister of Indonesia and Wardah Council member; Dr. Sari Chairunnisa, Sp.DVE, Deputy CEO of ParagonCorp; Amalia Sarah Santi, EVP & CMO of ParagonCorp; Elfira Loy, Wardah Malaysia Brand Ambassador; Dewi Sandra, Wardah Indonesia Brand Ambassador and public figure; and Prof. Dr. Sohaira Siddiqui, Executive Director of Al Mujadilah QF.
Above Elfira Loy, Wardah Malaysia Brand Ambassador (Photo: Paragon Wardah)
Elfira Loy, Wardah Malaysia Brand Ambassador (Photo: Paragon Wardah)
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Wardah made its mark in Malaysia in 2017 and has since become a well-loved halal beauty brand. As part of the Malaysian delegates, Elfira Loy was also present to witness the momentous occasion.
This journey isn’t just about makeup or appearances. It’s about how we as women learn to be independent, love ourselves, and be an inspiration to other women.
The event also signifies the appointment of Dr. Sohaira Siddiqui as Strategic Advisor to Paragon Wardah. Dr. Siddiqui is a dedicated advocate for education and leadership and will play a key role in advancing the global halal ecosystem and strengthening Paragon Wardah’s initiatives in women’s empowerment and leadership development.
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“As we navigate an increasingly interconnected and complex world, diplomacy is no longer just about state affairs, it is also about people, empathy, and collective progress. Throughout my journey in diplomacy, I have seen how women bring a transformative leadership style rooted in empathy, resilience, and collaboration. Through collaborations like this, we can open new pathways for Muslim women to lead globally, not only in politics and diplomacy, but also in business, education, and culture. This partnership is a meaningful step in building bridges across nations and creating inclusive platforms where women can grow and lead with purpose,” said H.E. Retno Marsudi, who sits on the Paragon Wardah Stewardship for Global Impact’s Board of Council.
Through Paragon Wardah, ParagonCorp continues to champion the advancement of women’s roles by creating inclusive spaces for growth and leadership. Initiatives such as House of W (HoW) and other global women learning, leadership, and social programs reflect the brand’s strong commitment to uplifting Muslim women in Indonesia while contributing to the broader global movement for women’s leadership.
As Paragon Wardah expands internationally, it remains dedicated to fostering platforms where women can lead with faith and purpose, and inspire transformative change across borders.
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As Senior Lifestyle Writer, Aina writes across the lifestyle vertical, covering wellness, travel, arts and entertainment. Based in Kuala Lumpur, she previously worked at CLEO Malaysia, where she headed the lifestyle, culture and entertainment sections.
