Editors’ picks: the most impactful content creators that Tatler Asia editors actually follow

Huda is an Iraqi make-up artist, beauty blogger and entrepreneur based out of the UAE. She is best known as the founder of the globally successful beauty brand, Huda Beauty. She initially gained popularity through her beauty blog and social media presence, where she shared make-up tutorials and tips, before launching her cosmetics line in 2013. Huda Beauty has grown into a multi-million dollar empire, recognised for its popular eyeshadow palettes, false eyelashes, and other makeup products.

In my opinion, the make-up is the least interesting thing about her (and I mean this as a compliment, as I buy her products all the time). What makes her stand out is her advocacy for causes that matter. She isn't afraid to lose customers or followers for things she believes in. Huda has donated close to US$1 million to victims of war and conflict. She’s a hero to many back home because she always walks the talk. Bravo, Huda.

— Tara Sobti, Content Director & Head of VIP, Tatler Hong Kong

Presentation matters and content creator Allison Wong knows this all too well. Over the past few months, I’ve grown to appreciate Wong’s TikTok page after stumbling upon one of her videos while scrolling through my FYP. As someone unfamiliar with the world of ceramics and the art of plating food, Wong somehow drew me in and showed me there’s beauty in the most simple of things. And more importantly, she’s taught me that eating a balanced and healthy meal can be fun and exciting, even if I keep it simple. How? By selecting a beautiful plate that I like, arranging a bunch of different coloured vegetables and protein choices atop it, sprinkling on some salt and pepper, and my #girldinner is ready. Just like that, I suddenly want to make my own ceramic plate like Wong. Her creations are absolutely gorgeous!

— Andrea Saadan, Senior Digital and Branded Content Editor, Tatler Singapore

I won’t lie, I first started following Bong Eats because they were my friends from university. But I was quickly impressed by the authenticity with which they document traditional Bengali cuisine through their cooking videos. And I was not alone; they quickly garnered 1.63 million subscribers on YouTube and 271K followers on Instagram. But beyond the numbers, what stood out for me was how they emphasised food as a bridge to heritage. As a Bengali Indian living abroad, simple home food is what I miss the most, and it’s the same for the Bengali diaspora worldwide. Bong Eats gives them the tools to create the taste of home, at home, through non-fussy, exactly-measured cooking videos of Calcutta-style Bengali food that would perhaps otherwise be lost to history.

— Suchetana Mukhopadhyay, Digital Content Manager, Hong Kong

Najwa Shihab is a journalist, media founder and one of Indonesia’s most trusted public figures. With over 24 million Instagram followers and a combined digital audience in the tens of millions, Najwa leads serious national conversations through her platform Narasi and the acclaimed talk show Mata Najwa. Her bold journalism, including viral moments like interviewing an empty chair to protest government inaction, has inspired civic engagement across generations.

Najwa’s impact makes her not just a top content creator but a top cultural force in Asia. In an age of noise, she offers clarity, credibility, integrity and digital fluency. She proves that influence isn’t just about reach, but about the courage to shape what matters.

— Adeste Adipriyanti, Digital Editor, Tatler Indonesia

Jerome Polin is a digital educator and pop-culture phenomenon whose rise as a content creator has made math and learning aspirational again. With over 10 million YouTube subscribers and a strong fan base in Indonesia and Japan, Jerome’s videos combine problem-solving, cultural exchange and humour—earning him rare crossover appeal.

— Adeste Adipriyanti, Digital Editor, Tatler Indonesia

Frankie Gaw, better known as Little Fat Boy, is a Taiwanese-American content creator who’s redefining how we connect with food, culture and memory. A former product designer, he brings a sharp creative eye to every dish, turning the humble dumpling, mochi and scallion pancakes from his childhood into something playful, heartfelt and entirely his own. But this is more than just cooking: each post is beautifully styled, with retro-inspired packaging and storytelling that feels both deeply personal and instantly inviting. You should follow him because he doesn’t just share food, he shares a whole world of heritage, humour and design-led creativity that makes you feel, smile and crave seconds.

— Fontaine Cheng, Regional Dining Editor, Tatler Asia

Kelantan-born food entrepreneur Khairul Amin Kamarulzaman, better known as Khairul Aming, rose to fame for his Sambal Nyet and Dendeng Nyet Berapi videos, to date garnering an Instagram following of over 4 million fans. Khairul also won the TikTok Awards Malaysia 2023 Creator of the Year title, drawing an adoring fanbase not just for his upbeat recipe videos shared on social media, but also for making headlines as a content creator from humble beginnings cooking on the floor in dimly lit videos to the superstar creator he is today.

— Tania Jayatilaka, Digital Editor, Tatler Malaysia

Manifesting, defined as making something happen simply by imagination, is big with celebrities like Oprah Winfrey, Ariana Grande and Bella Hadid—the last of whom has been spotted with a copy of a Manifest: 7 Steps to Living Your Best Life, written by “the queen of manifesting” Roxie Nafousi, who has 405,000 Instagram followers at the time of writing. The self-development coach and inspirational speaker shares how she has transformed her life with the practice—she’d been open about hitting rock bottom before discovering manifestation. In the aforementioned book, which is one of five books she authored, she details her seven steps to manifesting: be clear in your vision; remove fear and doubt; align your behaviour; overcome tests from the universe; embrace gratitude without caveats; turn envy into inspiration; and trust in the universe. And in her content, she shares how to put these steps into practice every day, encouraging her followers to create a life of their dreams through visualising and persisting through challenges. It's a must-follow for those who are in search of inspiration during challenging periods, or for anyone who simply wants to learn how the power of the mind can work towards self-improvement.

— Andrea Lo, former Executive Editor, Tatler Hong Kong

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