In between a clip of him posing in an animal-print trench coat surrounded by starry-eyed fans and a meme featuring a pregnant Rihanna poking fun at punctuality, international fashion darling Bryanboy Yambao—better known as Bryanboy—has declared his support for Ukraine, proving that the glamourous world he inhabits also exists within the bounds of reality.
The social media star (2.9 million on TikTok) echoes (and reposts) the thoughts of another bright light in fashion, Susie Lau, aka susiebubble, who wrote in an Instagram post: “The fashion community aren’t ‘moronic’ or ‘tone deaf’. We are all talking about it, sharing news stories on WhatsApp, confronting the surreal situation we are in.”


And so, in a flurry of Instagram Stories, which began some 18 hours ago, Bryanboy is speaking out against Russia’s invasion of Ukraine and its threat of using nuclear weapons. He doesn’t shy away from the most shocking events unfolding in the country, sharing news about bombings in Mariupol and attacks on African, South Asian, and Middle Eastern refugees.