The co-founder of Imaginary Ones saw 8,888 of his project's NFTs sell out in four minutes earlier this year. Now, he’s planning to take the metaverse by storm in partnership with Hugo
Amid the vast sea (the vast OpenSea, in fact) of NFT projects out there, it can be hard to stand out from the crowd. Singaporean Gen.T honouree Clement Chia, though, did so in spectacular style with Imaginary Ones, a collection of 8,888 NFTs of cheerful cartoon figures, their bodies collections of tactile spheres, which sold out in just four minutes in April 2022. This indirectly resulting in Chia briefly becoming one of Foundation's top global artists.
To date, the collection has seen more than 12,000 ETH (about US$20 million) in sales on OpenSea.
Now Chia and his business partners, who are also behind creative agency Offset and motion design platform Offeo, have announced a special collaboration with fashion brand Hugo, one half of Hugo Boss, featuring a whole collection of newly minted, special edition NFTs, linked to a collection of physical t-shirts. Launching on October 4 at 4pm GMT+8, it’s the beginning of a long journey that is also set to include the development of an Imaginary Ones metaverse.
“It’s a strong validation for the Web3 world and for Imaginary Ones,” says Chia of the collaboration. “A lot of big brands are starting to jump in, and once they do, smaller ones will follow.”
Read more: What Exactly Is Web3 And Why Should We Care?
Chia is, on the face of it, a fairly unlikely candidate for runaway artistic success.
A computer science graduate, he spent six years as a web developer for various advertising agencies, working for clients including Heineken, DKNY, Adidas, Emirates and Sony. At the same time, finding himself increasingly interested in the creative side of the business, he gradually taught himself how to animate, via the painstaking route of following online tutorials every day. As someone with a technical background, it was challenging to be accepted as a designer, he says.
“It was definitely tough; there was a little bit of resistance. But I did an Adidas campaign that gave me a shot at creating animation in my early agency days, and it won quite a few awards.”
He became a creative group head within his agency and eventually decided to leave and set up his own. That was and is Offset, of which he is co-founder and chief creative officer.
“It started off pretty rough, with just two of us [the other being his business partner David Lee], hustling day and night. But we tried to create really high-quality promotions.”
The company ended up working for a fairly spectacular line-up of blue-chip brands, including Apple, Facebook, Coke, Heineken, Unilever and Google. In four years, it grew to more than 30 people.
Read more: A Metaverse Afterlife: Zhang Huan Talks NFTs and Spirituality