Gushcloud To Launch Web3 Fund With Snoop Dogg’s Son

By Chong Seow Wei

This move comes with the Singapore-headquartered influencer marketing company signing on Champ Medici, a Bored Ape NFT (non-fungible token) owned by the rapper’s son Cordell Broadus

Tatler Asia
Photo: Getty Images
Cover  Photo: Getty Images

Singapore-headquartered influencer marketing agency Gushcloud International has announced its entry into Web3—and its first move is partnering with Cordell Broadus, the son of American rapper Snoop Dogg, to launch a Web3 fund. Titled Welcome to the Block, it will invest in crypto and blockchain entrepreneurs and projects in Asia and across the world.

Gushcloud has also signed on Champ Medici, Broadus's Bored Ape NFT, to explore opportunities in gaming, music, consumer products and licensing deals. 

This announcement comes on the back of two pop-up events that Broadus and Gushcloud collaborated on over the last few months: the first in April at the annual music and arts festival Coachella in California and the second at Marquee over NFT NYC week in June.

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Cordell Broadus and Althea Lim attend Champ Medici NFT Lounge At Hanjan Oasis at Desert Castle on April 17, 2022 in Palm Desert, California. (Photo by Cassidy Sparrow/Getty Images for Hanjan)
Above  Crypto entrepreneur and investor Cordell Broadus with Gushcloud International co-founder and group CEO, Althea Lim, attend the Champ Medici NFT Lounge at Hanjan Oasis at Desert Castle in Palm Desert, California. (Photo: Cassidy Sparrow/Getty Images for Hanjan)

According to a press release statement from Gushcloud co-founder and group CEO Althea Lim, the company hopes develop more branded opportunities and marketing solutions for content creators and brands to enter Web3. 

Lim co-founded Gushcloud with fellow Gen.T honouree Vincent Ha in 2011 with the mission of connecting audiences and brands with content creators and influencers.

In 2019, it strengthened its presence in the United States when it appointed hip-hop mogul Russell Simmons as president. With Lim, Simmons has helped to expand the company's global presence, including setting up its talent agency headquarters in Los Angeles and key offices in New York, Shanghai and Hangzhou. Gushcloud now has presence in 11 countries.

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