From Sustainability To Empowering Victims Of Abuse: 4 Beauty Brands Driving Positive Change

By Chong Jinn Xiung

Gen.T honourees Nicolas Travis, Chryseis Tan, Charlotte Chen Pienaar and Natasha Moor are adding beauty to the world in more ways than one

Tatler Asia
Photo: Getty Images
Cover  Photo: Getty Images

The global beauty industry has faced significant headwinds over the past two years due to the Covid-19 pandemic. Despite this, the market still managed to generate US$511 billion in revenue in 2021, up 6 percent from the year before. 

But not every entrepreneur out there is chasing only profits, some are out to do good as well. Here are four Gen.T honourees making a positive impact on society and the planet through their beauty brands.  

Read also: Stop the "She-cession": Holding the Line on Gender Equality in the Workplace

Chryseis Tan

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Chryseis Tan, founder of Lumi
Above  Chryseis Tan, founder of Lumi

In 2020, Chryseis Tan decided to venture into the skincare industry and founded Lumi to create a range that offered effective ingredients at an affordable price. 

“Our mission was to create a skincare range that helps bring out your inner beauty. In addition, we only use natural and cruelty-free ingredients that are good for your skin,” says Tan, daughter of prominent Malaysian business mogul Tan Sri Vincent Tan.  

Beyond being a successful skincare brand, which has expanded to Singapore and Hong Kong over the past year, Lumi also advocates for self-care and mental health maintenance and has collaborated with Green Ribbon, a platform that raises awareness for mental health and wellbeing. Lumi contributes 20 percent of the sale of its products to Green Ribbon, and to date, they have raised close to US$20,000 in funds to help fight the stigma surrounding mental health.  

See also: Chryseis Tan On Motherhood And Her New Skincare Brand

Natasha Moor

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Natasha Moor, founder and CEO of Natasha Moor Cosmetics
Above  Natasha Moor, founder and CEO of Natasha Moor Cosmetics

Natasha Moor built her company to inspire and empower individuals through the transformative power of makeup. The Hong Kong-based beauty entrepreneur created her lipsticks in 2016, which proved to be a smash hit and inspired her to launch Natasha Moor Cosmetics.  

She had her “A-ha!” moment while volunteering at a women’s shelter in 2017 doing makeovers for victims of abuse, where Moor found that makeup helped the survivors to rebuild their self-esteem. This prompted her to start her #DoMoor initiative, which supports women in need and funds the education of orphaned children.  

Besides Hong Kong, Moor’s cosmetic brand is available in stores in Malaysia, Singapore and the Philippines, and she remains a highly sought-after bridal makeup artist.

Read more: Natasha Moor On Creating A Beauty Empire With Kindness At Its Core

Charlotte Chen Pienaar

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Charlotte Chen Pienaar, founder of Everyday Humans
Above  Charlotte Chen Pienaar, founder of Everyday Humans

Having graduated with a degree in economics from New York University, Charlotte Chen Pienaar worked in the investment bank industry before she answered her true calling: beauty. She founded Everyday Humans in 2018 to establish an inclusive and eco-friendly skincare brand that appeals to millennials and Gen Z consumers.  

“The DNA of Everyday Human’s brand focuses on creating sun-led skin for every human being, no matter their skin type,” she says.

The brand prides itself on being sustainability-focused, minimising its environmental impact by using recyclable packaging, ethically sourcing its ingredients and more.

Read more: I Am Generation T: Charlotte Chen

Nicolas Travis

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Nicolas Travis, founder of Allies of Skin
Above  Nicolas Travis, founder of Allies of Skin

The founder of Singapore-based brand Allies of Skin has had a deep passion for skincare since he was a teenager as he suffered from bad acne. Nicolas Travis, who pursued a degree in biomedical and pharmaceutical science, found the entire process of shopping for products daunting and decided to make the process easier for everyone.   

Allies of Skin is a big proponent of skin positivity, a movement that challenges the concept of perfect skin and encourages acceptance of all skin types and their imperfections.

“We aspire to create a safe space [in our weekly series] for our allies to share their skincare journeys because there isn't one straight path to happy, clear skin. Everyone’s journey is different, and that’s OK,” he says.  

Since Allies of Skin’s launch in 2013, Travis has grown the brand by leaps and bounds. It is now available in e-tailers like Net-A-Porter, Mr Porter and Barneys, and across stores in the US, Canada and the UK. 

Read also: Ready For Launch: Allies Of Skin Founder Nicolas Travis Unveils New Skincare Line

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