Armed with a deeper understanding of working mothers since giving birth to her first child this year, Half The Sky founder and CEO Sabrina Ho shares how she is empowering more women professionals

Sabrina Ho admits that motherhood was never something she wanted for herself until recently. The high–flying Singapore–based Hong Kong native has always seen herself as a career woman, having built a successful recruitment profession for more than a decade before venturing out as an entrepreneur in 2019 to start Half The Sky (HTS), a career platform that connects female professionals with equal opportunity employers.

“Some people just know that they were born to be mothers, but I was never that way,” says 38-year-old Ho. “I’ve always been a go-getter and my focus has always been on my career.” But with the passing of her father a few years ago and the Covid-19 pandemic, family became more important to her and she decided to start one of her own. This April, she and her husband Kevin Matthews, the chief officer of HTS, welcomed a baby girl into their family. 

“It took me a while to come to terms with this new identity of being a mother,” says Ho, who had her daughter a month earlier than expected. “It felt like a big role change from being a career woman. It was definitely an adjustment, but then I realised that actually, these two roles are not mutually exclusive.” That said, she adds that “motherhood is very rewarding, but it’s still way easier to run a business.”

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The name “Half The Sky” was inspired by Chinese revolutionary Mao Zedong’s famous proclamation, made during the Cultural Revolution, that “women hold up half the sky”. With more than 100,000 community members across 14 countries as well as partner companies including industry giants such as Microsoft, Johnson & Johnson, JP Morgan and DBS Bank, HTS is not only levelling the playing field for women in the workplace but also fast establishing itself as a go‑to career platform for women, especially in Asia.  

While HTS has always had all women in mind, including mothers, by only partnering companies that offer its candidates work based on its 12 policies and initiatives, such as flexible working arrangements, paid parental leave and other return-to-work programmes, Ho wants to increase the support for working mums. 

“I’ve realised in my motherhood journey that women can have it all: a career, a family, children—everything. But not always at the same time. Sometimes, you have to give up certain aspects for a period of time, but not forever. So you need to have a good support system in your family, clients and employees,” says Ho. “As a working mum, having a deeper understanding of these challenges, I’m even more determined to ensure we get more companies on board to offer our required policies, so we can help more women and mums.”

Additionally, Ho would like to create an app catered to working mothers that includes not only a full-fledged career platform but also capabilities such as finding childcare, content for new mums, a community space, as well as training and coaching. “This way, they can always go back to HTS for anything and everything that they need,” she says.

Level Up

Building on this desire to make HTS the go-to resource for female professionals, Ho is revamping the platform and developing it into a larger ecosystem. She is starting by addressing feedback from the annual surveys HTS conducts with its community members. Generally, the two biggest requests are for more jobs and more training capabilities.

“Our community said that they prefer to use HTS because they trust that the companies and jobs they apply at and for through us will walk the talk in terms of the policies they have for women. They don’t want to use other platforms, but they want to see even more jobs,” explains Ho. To meet this demand, HTS is building a back-end technology that automates job listings from its partner companies onto the HTS platform. 

As for providing the community with more opportunities to upskill, Ho shares that she is planning to launch Half The Sky Academy by the second quarter of 2023, an e-learning resource with content on various topics specially created by HTS and its external experts, as well as existing programmes and courses from partner corporates. “Our goal is to train one million women in digital skills,” Ho asserts.

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On top of that, Half The Sky Academy will offer a metaverse corner by the first half of 2023, as a virtual space for coaching, training and collaboration. “We chose to go into the metaverse because it really is the future of collaboration and learning,” says Ho, adding, “I believe that all women will have to be in touch with Web3, the metaverse, blockchain and the like because we need to build a diverse future. We need to have women’s voices and influence in these high-growth areas.”

Another new feature HTS members can look forward to on the revamped platform is coaching, also introduced in response to requests from the community. “They want to hire a coach they can trust, so we’re partnering with a team of coaches—all of whom will be vetted for expertise in women’s issues and an understanding of the challenges of women’s careers,” says Ho.

We’re evolving into an ecosystem where our members and partners help one another grow

- Sabrina Ho, founder and CEO of Half The Sky -

Paying It Forward 

In addition to helping women land their dream jobs, HTS is looking to create a community for its members who are senior-level professionals—about 10 per cent of its member base. Ho reveals that this is again an initiative sparked by its members, who want to meet and network with fellow senior-level leaders. 

“Men tend to have these private cigar parties for executives that exclude women, so we want to create something more inclusive,” explains Ho. Called Half The Sky Circle, this by-invitation-only community for the most successful and diverse senior leaders rolls out next year and will include both men and women. “We want diversity, and the men we welcome will be those who champion women’s issues and are allies,” she adds.

Eventually, Half The Sky Circle will also be a way to tap into these senior leaders and introduce mentorship for the larger HTS community. Ho shares she is in no rush to roll this out, as she wants the programme to be intentional, and for both mentor and mentee to be properly matched in order to have a mutually beneficial relationship.

Evidently, Ho and her team have made huge leaps in just over three years since starting HTS—and there is no intention of slowing down any time soon. “We’re really evolving HTS into an ecosystem where our members and partners can help one another grow,” says Ho. “The next step would hopefully be to add a corporate social responsibility aspect. In future, we’d love to start a HTS foundation so that we can give back to the underprivileged.”

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