Cover Photo: DesignSingapore Council

Lim, who currently works at the Singapore Economic Development Board, will take on her new role from June 1, 2022

This week, the DesignSingapore Council (DSG) announced that it has appointed Dawn Lim as its new executive director to lead DSG. She will assume the role from June 1 as Mark Wee, who has led DSG since 2018, steps down. 

Lim has over 17 years of experience working across private and public sector partners to develop, structure and deliver major strategic initiatives in Singapore and currently helms the Commercial and Professional Services team at the Singapore Economic Development Board (EDB).

In her current role, Lim engages the world’s leading organisations in consulting, accounting, marketing and advertising, as well as engineering services and logistics sectors and supports these firms as they invest in and grow from Singapore. 

She also used to head EDB's Europe team and worked with leading European companies across a wide range of industries. She was also involved in setting up EDB's office in Switzerland. 

Before this, she spent six years at The Port of Singapore Authority (PSA) where she was the deputy manager at the Singapore Terminals office. 

“I am very excited to join the DesignSingapore family and build on the good work by Mark and the team to make Singapore a liveable city by design,” Lim said in an official statement.

“Design is a key engine of our innovation-driven economy and I look forward to working with all our partners to make Singapore better by design and to continue elevating the Singapore design brand on the world stage,” Lim added.

Lim takes over the reins from Wee, who joined the council in 2018 and led the team through various challenges including the ones brought upon by Covid-19. Under his leadership, he brought design closer to both small and medium-sized enterprises and multinational corporations by creating various programmes and initiatives. 


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