9 to 5 is a weekly series in which Tatler speaks to influential individuals about their unique journeys and what keeps them going.
At the tender age of four, David Brunier already knew that he wanted to invent things. He had no idea what an entrepreneur was but knew he wanted to create products. Today, Brunier is the founder and CEO of Flash Coffee, one of Asia’s fastest-growing tech-enabled coffee chains. Having opened over 250 coffee kiosks across seven countries in just two years, Brunier is living out his dream.
However, Brunier’s journey to starting Flash Coffee was by no means easy. From very nearly quitting school to making multiple mistakes, here’s how this spunky entrepreneur got to where he is today.
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Brunier’s entrepreneurial journey began with a deep desire to drop out of school.
“I was studying at EBS Business School, a prestigious university in Germany and I was doing a double degree in General Management and International Business and I was actually doing well in school. So it wasn’t about that. I wanted to quit school so I could start building a company,” Brunier explained.
Of course, as with any decision like this, Brunier first consulted his parents who, though reserved, understood Brunier’s vision for his future and were willing to support him towards his goals.
“I figured out that the earlier I start, the sooner I’ll succeed and I didn’t want to waste any time,” said Brunier. While Brunier did not end up dropping out of school, his parents made a deal with him and agreed that he could study during the day and work on building his first start-up in the evenings as long as he committed to finishing university and excelling at it.
The deal worked and during this time, Brunier started his first company, Wine Genius, with a friend and co-founder, Lucas Bast.
Wine Genius, which was started in 2014, sourced limited-edition and premium wines and marketed them at a significantly lower price.