The founder of homegrown beauty salon Caring Skin shares her entrepreneurial journey of making healthy skin a possible reality for those with sensitive or acne-prone skin
How I’m Making It is a weekly series in which Tatler speaks to influential individuals about their unique journeys and what keeps them going.
When Subrina Liew first ventured into the highly competitive beauty industry, all she wanted was to simply help the community. Liew made her vision a reality in 2013 when she founded Caring Skin, a facial spa that makes use of cutting-edge technology to target the ever-changing skin issues faced by both men and women. The brand has now evolved into a beauty salon chain that is very well known in Singapore.
As a mother and business owner, Liew has always believed in being genuine and what better way to do so than by giving back to the people around you. In her five years as an entrepreneur, Liew has proven that with integrity and hard work, success is in fact, very achievable. A simple, real and down-to-earth entrepreneur, Liew believes in delivering the brand promise of “Delivering happiness, sensitive to your needs”, prioritising customer satisfaction.
Liew has always made this her priority, constantly asking herself what can be improved to make customers stay with Caring Skin. In fact, she believes that it is the “customer obsession which is very part of Caring Skin's DNA” that has enabled the brand to attain such high customer satisfaction in the form of over 3,500 five-star reviews.
Liew also believes in prioritising the welfare of her staff members. She shares: “Every business exists to solve a problem. The people are the backbone of every business. We believe in people so we hope to create an environment where human touch can be felt by all our stakeholders, including our customers, employees and suppliers.”
Besides constantly checking in with her Human Resource (HR) manager on the company’s employee retention rate, Liew's beauty brand recently commissioned a HR consultancy for a Human Capital Transformation Project which consists of a Workplace Happiness Survey (WHS). The company did extremely well for the survey, scoring 80.1 per cent against the National 71.4 per cent on the Workplace Happiness Index. Though the ambitious entrepreneur is happy about the results, she continues to dedicate resources to find ways to support her staff.
Over the years of building her business, she has motivated her employees and has inspired them to achieve extraordinary results. Just like how she hopes to win the hearts of her customers during their skin transformation journey, she hopes to be able to do the very same with her employees.
Below, she shares more about her day-to-day life with us.
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