We might live in a world that values gender equality and where more and more women are taking up positions of power and making big, corporate decisions but did you know that a recent study by women-first dating app Bumble found that 41 per cent of women in Singapore still believe men should make the first move?
“Most women in most countries around the world have not been socialised to make the first move or take control of what they want. That doesn’t mean that they can’t do it, but it often means that they don’t know how or don’t have the tools to do so,” explained Lucille McCart the APAC Director of Bumble who admitted that it took her ten years to reach this dream job where she gets to make big changes in the fight for female empowerment.
McCart started out studying communications at Charles Sturt University in Bathurst, New South Wales where she received a Bachelor of Communications.
When she graduated, she managed to secure her first job in public relations (PR) in 2012 where she was responsible for managing media relations on behalf of her clients.
She rose through the ranks quickly and eventually ended up helming the accounts of major clients such as Westpac, Mumm Champagne, Neutrogena, Aveeno, Virgin Australia and Specsavers. At one point, she even worked with Bumble as part of their early launch phase in 2017.
“In hindsight, it makes a lot of sense how it happened because I spent most of my career pre-Bumble working on brands that were marketing to women audiences, so when I was offered the job it didn’t come out of nowhere but I definitely didn’t see the trajectory I was on at the time,” McCart said reflectively.
After spending years in the PR industry, McCart decided that it was time to start pursuing something different. In 2019, McCart moved to Bumble where she started out as a senior marketing manager.
Bumble is an online dating application that allows women to take charge. Women are required to make the first move by starting a conversation with a potential match. The company itself has been making waves as it encourages integrity, kindness, equality, confidence, and respect on its platform. It is also heavily involved in pushing for gender equality and encouraging women to take charge of their dating lives.
While McCart admits that she can see how everything in her PR career led to her working at Bumble, she does admit that she was never one who was particularly interested in feminism or women’s issues personally.