Even when you travel to far-flung areas of the Philippines, chances are that your eyes will gaze upon the colourful logos of restaurants like Jollibee, Yellow Cab, Tokyo Tokyo, and whatnot. The booming number of branches by these home-grown brands speak for the legacy that they have imprinted on our culture and F&B scene.
Through the years, these brands have put together a variety of comfort food and go-to guilty pleasures that the common Pinoy savours on top of his or her table— every bite reminiscent of fond memories, celebrations and happiness.
In this article, Tatler tells the story of these Filipino-owned dining chains:
1. Yellow Cab Pizza
For giant pizzas, chicken wings and Charlie Chan noodles Yellow Cab Pizza is the brand for you.
Founded in 2001 by entrepreneurs Eric Puno, Henry Lee and Albert Tan, Yellow Cab Pizza's theme is inspired by the black and yellow patterns seen on New York taxicabs. In its first few years in business, the pizza parlour operated a sister restaurant named Army Navy Burger Burrito; however, the latter eventually spun off as a separate group.
Today, fans outside of the Philippines can easily enjoy a slice of Yellow Cab at any of its 22 branches in Kuwait, Bahrain, and Oman; 12 stores in Vietnam, and one shop in Honolulu, Hawaii.